Bijli: Multiplexes account for 70% of India's theatrical box office revenue
Ajay Bijli · Ep #8 | WTF is Going on in the World of Content | w/ Nikhil, Ajay Bijli, Vijay S. & Sajith S. · Nikhil Kamath · Aug 14, 2023 · at 46:11
Ajay Bijli, founder and managing director of PVR Cinemas, discusses theatrical economics and screen distribution across India.
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“So box office wise, 70% of the revenues come from multiplexes because of a higher average ticket price.”
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Bijli: Theaters work for short-form sports screenings, but long-form makes audiences restless
“I think cinemas are meant to show movies only. But definitely there are peaks and valleys. And when cricket becomes exceedingly more important than movies as well. And the short form of cricket, I've noticed people don't get restless. Any sport, short form, wh…”
Bijli: Celluloid movie prints cost ₹50,000 versus under ₹1,000 digitized
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