Shamani: Family detergent brand grew 10x twice in consecutive 18-month periods
Raj Shamani · Ep #11 | WTF Goes into Building a Fashion, Beauty, or Home Brand? Nikhil w/ Kishore, Raj, and Ananth · Nikhil Kamath · Oct 7, 2023 · at 24:33
Raj Shamani discusses scaling his family's chemical business by dividing operations and building a grassroots distribution network across rural villages.
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“Like within 18 months, we were 10 X of what we were doing. Then another 18 months, we were like 10 X of what we're doing.”
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