Kamath: Content will be the biggest differentiator for brand success
Nikhil Kamath · Inside Silicon Valley’s VC Playbook | WTF is Venture Capital? - 2025 Edition | Ep. 24 · Nikhil Kamath · Aug 29, 2025 · at 1:32:54
Host Nikhil Kamath discusses the future of marketing with VCs Niko Bonatsos, Debargo Das, and Nikunj Kothari as AI disrupts traditional search engines and ad models.
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“With search being disrupted in the manner that it is, and people, let's assume, use Google a lot lesser, or any kind of search platform that is throwing up ads. And if anyone wants to build a brand, social media might exist in some form, but Google ads and the likes of that will not work. To be able to build a brand, you have to Be able to hold attention one way or another through some form of content and video is working right now. So the alpha between a brand that does well and a brand that doesn't do well, content is going to be the biggest differentiator.”
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