A. R. Rahman advised Mahindra on their electric car sound system uncompensated
A. R. Rahman · A.R. Rahman: The Genius Who Took Indian Music Global | Nikhil Kamath | People by WTF | Ep 15 · Nikhil Kamath · Nov 20, 2025 · at 22:55
A. R. Rahman describes driving a Mahindra electric vehicle and his unpaid creative input into its acoustic setup.
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“I got my Mahindra electric car. And there I have Why Mahindra electric car? I don't know. I just love it. For the first time, I felt like it's world-class quality, and I also worked on it. I was also constantly suggesting them, do this to them. The sound system, and we had some of the best. My music sounds the best in that.”
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