Murty: Consumer startups yield slower validation than SaaS but create deep impact
Akshata Murty · Rishi Sunak & Akshata Murty: Power, Identity & Why Patience Beats Ambition | Nikhil | People by WTF · Nikhil Kamath · Mar 25, 2026 · at 3:00:06
Businesswoman Akshata Murty discusses the patience required when investing in and building consumer-facing businesses compared to tech sectors.
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“Yes, you know, unlike B to B companies, unlike SaaS companies, unlike potentially companies in the AI, ah, deep tech space, you don't see outcomes quickly, you don't get those same kinds of financial validation quickly, but actually, if you stick at it, some of these companies dramatically change people's lives for the better.”
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