Prasad: Hospital bed revenue is driven almost entirely by star doctors
G. V. Prasad · Two Pharma Giants Who'd Never Met | Mankind & Dr. Reddy's | WTF is Pharma? · Nikhil Kamath · Jun 17, 2026 · at 57:52
G. V. Prasad, co-chairman of Dr. Reddy's Laboratories, explains to Nikhil Kamath why patient demand follows specific celebrity doctors rather than hospital brand loyalty alone.
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“If you take any chain, the hospital which delivers the maximum revenue per bed will be the one where the stars are.”
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“I think it's a very difficult game to scale because it's a real estate play at the end of the day.”
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“No, if you're selling it to the US, and it's an innovative drug, not a generic drug, and it's not manufactured in the US, it's manufactured in India, there is a likelihood of a hundred percent tariff. So this affects our CDMO industry, the contract development…”