Srinivas: Google will remain dominant for years via transaction capture
Aravind Srinivas · Nikhil Kamath ft. Perplexity CEO, Aravind Srinivas | WTF Online Ep 1. · Nikhil Kamath · Mar 23, 2025 · at 1:30:30
Aravind Srinivas (CEO, Perplexity AI) discusses Google's monetization resilience against AI search engines with host Nikhil Kamath.
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“Another thing I'll tell you why they'll, they'll still continue to be dominant for a few years is let's say you do your research on like what microphones to buy, whatever, or like, you know, Let's say the best headphones for podcast recording. You're buying equipment for your podcast studio. You do your research on perplexity or chat GPT. You know what to buy now. You go and actually make the purchase on Google or you go to Amazon. Like, you know, most people just type the brand on Google. They click on the Amazon link and then they go and buy there. So who actually makes money out of that research you did? Google. Like not us, right? Because Google makes the money every time you click on a link and make a purchase because they get to claim a cost per click conversion to the advertiser.”
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