Sarandos: Predicting cultural shifts to greenlight content is nearly impossible
Ted Sarandos · Nikhil Kamath x Netflix Co-CEO, Ted Sarandos | People by WTF | Ep. 10 · Nikhil Kamath · Jun 7, 2025 · at 1:41:06
Ted Sarandos, co-CEO of Netflix, discusses the difficulty of greenlighting entertainment content based on shifting socio-cultural trends.
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“The reason it's so hard to predict is because sometimes it changes because of what's happening in the culture, and sometimes the exact opposite. Meaning that because things are so X, because things are so black, people really want white now. Or because everything's black, everything must be black. So I do think that there's a almost impossible to predict nature of how society will react to what's happening in society far enough in advance to get something made.”
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