The Ledger

Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.

clear all ✕

why aren't all 15 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable

Assertion Not checkable as stated
Mares: Exercise and sleep treat chronic conditions better than pharmaceuticals
“If you look at studies, they show that exercise, sleep supplements, all these things actually work better for treating many chronic conditions than, you know, SSRIs or any such sort of other like pharmaceutical intervention.”
Justin Mares Mar 14, 2025 ▶ 3:38 Justin Mares talks Tru Med, MAHA, and the Future of CPG.
Opinion
Mares: The US food system is poisonous to weak-willed Americans
“The American food system is basically poisonous to weak willed people like most Americans.”
Justin Mares Mar 14, 2025 ▶ 7:28 Justin Mares talks Tru Med, MAHA, and the Future of CPG.
Assertion Contradicted
Mares: Average American food is 40% to 70% less nutrient dense than 50 years ago
“Like, you know, the average American's food is something like between 40 and 70% less nutrient dense than it was even just 50 years ago.”
Justin Mares Mar 14, 2025 ▶ 22:13 Justin Mares talks Tru Med, MAHA, and the Future of CPG.
Opinion
Mares: Building an AI startup outside San Francisco is a bad idea
“The reality is I think that like in SF, if you're building an AI company and you're not an SF right now, it's just, it just seems like a bad idea. Like you should just move to the place where all the AI stuff is, is happening outside of that though.”
Justin Mares Mar 14, 2025 ▶ 1:41 Justin Mares talks Tru Med, MAHA, and the Future of CPG.
Opinion
Mares: Austin is a much better hub for health and defense tech than SF
“I mean, I think that you could make a pretty compelling argument that Austin is a way better place to build a health company, a defense tech company, like any number of these sort of hard tech or other companies that You know, the Bay doesn't necessarily have …”
Justin Mares Mar 14, 2025 ▶ 1:57 Justin Mares talks Tru Med, MAHA, and the Future of CPG.
Assertion Partly supported
Mares: Atrazine exposure turns 40% of male frogs into fertile females
“And provably, when you expose atrazine, expose male frogs to atrazine, like four out of 10 of them become female frogs to the point where they can bear offspring.”
Justin Mares Mar 14, 2025 ▶ 19:31 Justin Mares talks Tru Med, MAHA, and the Future of CPG.
Prediction Not checkable as stated
Mares: Environmental toxins will be the biggest trend of the next decade
“I think environmental toxins are going to be the biggest trend of the next decade. And we just don't even understand or begin to understand how bad a lot of these things are.”
Justin Mares Mar 14, 2025 ▶ 21:41 Justin Mares talks Tru Med, MAHA, and the Future of CPG.
Opinion
Mares: Keto Lost Staying Power Because People Ate Low-Quality High-Fat Foods
“And this is why things like keto didn't have necessarily the staying power where people were like, oh, that means I can buy dog shit cheese and dip it in butter and just like max out on fat content and not eat any, like anything healthy.”
Justin Mares Mar 14, 2025 ▶ 24:23 Justin Mares talks Tru Med, MAHA, and the Future of CPG.
Assertion Partly supported
Justin Mares: TruMed raised $36M led by Andreessen Horowitz
“The big news is that we actually closed a round led by Andreessen Horowitz. Yeah, so we raised thirty six million dollars led by Andreessen Horowitz.”
Justin Mares Mar 14, 2025 ▶ 2:44 Justin Mares talks Tru Med, MAHA, and the Future of CPG.
Insight
Mares: Engaging founders pre-launch yields angel pricing advantages
“If you can play some role in the journey that your friends have, or like other people, you know, have, In going from, should I start a thing to I'm doing this thing? Oftentimes you have pricing advantage of that, but you're also like part of the journey and pa…”
Justin Mares Mar 14, 2025 ▶ 12:41 Justin Mares talks Tru Med, MAHA, and the Future of CPG.
Disclosure
Mares: Kettle & Fire Has Stopped Hiring Copywriters and Ad Creators
“For Kettle and Fire specifically, we are not hiring like ad creators. We're not hiring copywriters. Like there was this whole slew of marketing adjacent people that we previously, you know, had to hire. We had a copywriter for the first like five and a half ye…”
Justin Mares Mar 14, 2025 ▶ 14:04 Justin Mares talks Tru Med, MAHA, and the Future of CPG.
Assertion Partly supported
Mares: Atrazine is the third most used US pesticide and banned elsewhere
“Our third most popular pesticide is called atrazine. Just to give an example, it's banned in the EU, banned in Mexico banned in Canada. Third most popular pesticide in the US.”
Justin Mares Mar 14, 2025 ▶ 19:22 Justin Mares talks Tru Med, MAHA, and the Future of CPG.
Assertion Partly supported
Mares: Spinach loses 70% to 90% of nutrient density during 12-day transit
“Like if you grow, you know, spinach in California, package it, put it on average, like a 12 day kind of like supply, put it through the supply chain. It gets to where you're eating at 12 days later. In that 12 day period, that spinach is going to lose like rou…”
Justin Mares Mar 14, 2025 ▶ 23:21 Justin Mares talks Tru Med, MAHA, and the Future of CPG.
Disclosure
Mares: Kettle & Fire Is Building a 150,000-Square-Foot Factory
“We are building a factory. It's like a massive 150,000 square foot bone broth you know, bone broth kind of spot.”
Justin Mares Mar 14, 2025 ▶ 15:07 Justin Mares talks Tru Med, MAHA, and the Future of CPG.
Assertion Supported
Mares: 90% of $4.5T Annual US Healthcare Spend Goes to Chronic Conditions
“Like healthcare, four and a half trillion dollars a year in spend. 90% of that goes towards chronic conditions.”
Justin Mares Mar 14, 2025 ▶ 16:27 Justin Mares talks Tru Med, MAHA, and the Future of CPG.
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