The Ledger
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Whaley: MSCHF built initial audience by Venmoing users one cent each
“Our first audience portal was Venmo. We had a huge audience on Venmo and we like had this huge phone bank like a Chinese phone click farm. And we, every time we had a new project, we would Venmo our audience a penny and they would get that notification because…”
Whaley: MSCHF originally alerted audiences to new projects via Venmo pennies
“Our first audience portal was Venmo. We had a huge audience on Venmo, and we, like, had this huge phone bank like a Chinese phone click farm, and we, every time we had a new project, we would Venmo our audience a penny, and they would get that notification, be…”