The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 196 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 6 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Andreessen: Meta Ray-Ban Glasses Prove Eye-Based Wearables Work
“Like the meta Ray-Ban glasses are a big hit. Right. Like they're a big, you know, so I think we now have a form factor that we know works, you know, for eye-based wearables”
Neistat: Meta putting smart glasses in Ray-Bans was a brilliant decision
“I think that Meta's decision to put wearable glasses with a camera on them in Ray-Bans, the most common sunglasses in the world, was brilliant because we're all familiar with this pair of sunglasses. Like, there was no learning curve. There was no, like, what'…”
Neistat: Meta integrating cameras into familiar Ray-Ban frames was a brilliant move
“I think that Meta's decision to put wearable glasses with a camera on them in Ray-Bans, the most common sunglasses in the world, was brilliant because we're all familiar with this pair of sunglasses.”
Thompson: Meta's aggressive AI spending drives up costs across tech ecosystem
“From Facebook's perspective, AI's all upside, so of course they're gonna invest what they need to do to win, but it's costing him a lot of money, and by extension, it's costing everyone else in the ecosystem a lot of money.”
Sundberg: Many Biden White House staffers were recruited straight from Meta
“I mean, there's, there are a lot of people that worked in the White House under Biden who used to work at Instagram. Like they were recruited straight from Meta.”
Coogan: All 11 Meta Super Intelligence hires are foreign-educated immigrants
“Every single one of the 11 Meta, Meta Super Intelligence hires has an, is an immigrant who did their undergrad abroad. Ah, seven from China, one from India, one from Australia, one from UK, One from South Africa. Eight are PhDs or PhD dropouts in the US.”
Hays: Matching Competitor Poach Offers Creates Perverse Retention Incentives
“The other thing is, is it creates this like really nasty incentive. To basically be like, oh yeah, you know, you maybe got hit up by a meta recruiter like many months ago and you can be like, yeah, I mean, they reached out to me and suddenly they're like hover…”
Hays: Zuckerberg offered tens of millions to mid-level Google engineers
“Going back to Zuck raiding Google in, in, in, in, in, in, in, he was offering tens of millions of dollars in stock packages to mid-level engineers just because he was like, I need a really good ad product.”
Coogan: Apple cloud infrastructure lacks Meta's scale in ML inference
“They don't do a lot of machine learning inference versus, say, Meta, that already has a, you know, a hundred billion dollar data center that just does recommendation algorithms and machine learning and inference.”
Coogan: Meta is reportedly investing $5 billion for 4% of Luxottica
“Luxottica owns both Oakley and Ray-Ban and Meta is reportedly investing five billion dollars for a four percent stake.”
Meta has spent approximately $80 billion on Reality Labs to date
“I think he's like spent eighty billion dollars so, so far on like reality labs.”
Hudson: Honey charges low commissions compared to double-digit Google ad costs
“So it's not like the marketing spend on Google where you're spending well into double digits percentage of revenue on acquisition or what you're spending on Facebook. We're talking like really small numbers and Part of that reason the rates are low is actually…”
Rauch: React is one of Meta's greatest inventions
“React was open source by Meta. I believe that's one of their greatest inventions.”
Meta's ad algorithm now skews toward warmer audiences over incremental reach
“They began kind of weighting outcomes differently. It's become more middle and bottom of funnel to say you know, it's sort of serving to warmer and warmer audiences and us as marketers or, you know, Growth people, like we want to be driving incremental results…”
Sean Frank: Ridge has spent over $250M on Meta advertising
“I think I'm at, you know, over a quarter billion dollars in meta spend.”
Lessin: Meta Smart Glasses Would Not Sell Without Ray-Ban Branding
“If meta had released not Ray bands, right. Then like, they wouldn't be as cool, even if they were exactly the same and they probably wouldn't have sold as well.”
Coogan: Microsoft, Google, and Meta will spend $230B combined on CapEx
“Microsoft is expected to top ninety billion in CapEx this calendar year. Google is spending seventy-five billion and Meta is spending sixty-five billion.”
Temu and Shein Churn Would Not Substantially Harm Meta's Revenue
“The two companies combined, it's estimated spent just under three billion dollars a year to date. Meta's revenue is up around eleven billion year over year. And so the growth of Timu and Sheen, certainly they're spending more, they're driving a lot of growth, …”
Coogan: Meta's PR leadership had to ask Mark Zuckerberg what MMA was
“But I've literally talked to, like, the head of PR at Meta, and, like, and, like, she's always, like, yeah, he had to explain to us what MMA was. Like, they didn't know. Like, I'm, like, I'm very, very sure that, like, that, like, there's no slide deck out the…”
Hays: Only Six-Month and 30-Year Timelines Matter in Tech
“In our industry, there's only sort of two timelines that matters. There's six months and 30 years.”
Hays: Facebook's Red Book predicted the future 15 years out
“The true and test of intelligence is like being able to predict the future. And in many ways, like the red book just predicted the future. 15 years out, like almost to a T.”
Hayes: Kalshi burned $1M daily on Facebook ads to catch Polymarket
“So Cal, she was spending a million dollars a day on Facebook. Just to get into the charts. Polymarket had a lot more organic adoption and organic media.”
Hays: Ridge Spent Around $250M on Meta Ads Before Collaborating with MKBHD
“Ridge basically had spent probably two hundred and fifty million dollars on meta ads before they ever did a collaboration with like MK. MKBHD.”
Meta Direct-Response Ads Remain Highly Effective Despite Rising CPMs
“Direct response Marketing seems to be working better than ever. Like meta is getting so optimized that. I buy products on a weekly basis from companies I've never heard of because they serve me an ad for a highly relevant product. And that still seems to work.…”
Coogan: Meta and Luxottica re-upped exclusive 10-year partnership
“So they just re-upped, I think they have a ten-year deal, it's exclusive, and Luxottica is the, like, the sole hardware, like. Well, so they're completely vertically integrated, so they own Ray-Ban”
Hays: Upcoming Frances Haugen film 'The Social Reckoning' will flop
“Yeah, so, Chad is calling it out, but I don't think that, I think this one, I think this one's gonna flop. For sure.”
Meta releases beta for Muse Code, a terminal software engineering agent
“Releasing that Muse Code in beta today. It's a terminal coding agent that Takes on complete software engineering task powered by MuSpark 1.2, a coding agent, a coding focused model update.”
Coogan: Qualcomm manufactures chips for Meta, Snap, and Samsung smart glasses
“Zaid, who heads the division of Qualcomm, responsible for making the chips that go into the meta the meta, Snap, and Samsung smart glasses.”
Isaac was ejected from federal court for wearing Meta Ray-Bans
“Actually, I did get kicked out of the courtroom for wearing the meta Ray-Bans.”
Meta deploys 1GW of ultra-long duration battery storage with Noon Energy
“They're also deploying one gigawatt of ultra-long duration storage batteries with noon energy, so some exciting deals coming out. Of Menlo Park.”
Laffont: Meta and Alibaba Sparked Structural Shift by Staying Private Longer
“I think what really changed for us in the early 2010 was meta. Then Facebook and Alibaba staying private for longer. We just never seen companies of that scale who were that important to our research and our market not go public.”
OpenAI hires Meta's Dave Dugan as VP of Global Ad Solutions
“Dave Dugan, a former top advertising executive at Meta, is gonna lead sale, ad sales. Dugan, who announced earlier this month he was stepping down from his role as Vice President of Global Clients and Agencies at Meta, has been named Vice President of Global A…”
Google earns $460 per US user annually, while Meta earns $250.
“Google makes. 460 dollars per user per year in the United States, mostly on ads. I didn't know that their ARPU was so high. Meta makes around 250.”
Hays: Pershing Square reveals $2B stake in Meta
“Bill Ackman's Pershing Square revealed a major new stake in Meta, making up, up 10% of its portfolio, or about two billion.”
Coogan: Only 1% of European Users Pay for Ad-Free Facebook
“They all have the option to pay for Facebook, for ad free Facebook, and only one percent pay.”
Hays: The Information reports Meta's Avocado model is its most capable internally
“According to the information, upcoming avocado model from Meta is referenced as the most capable model to date internally.”
Coogan: Only one percent of European users pay for ad-free Facebook
“One percent in Europe for Facebook, by the way. That's the stat. They all have the option to pay for Facebook, for ad free Facebook, and only one percent pay.”
Schlicht plans an identity and developer platform for AI agents
“Well, one feature that I'm very excited about is having central AI agent identity on notebook and building a platform similar to how Facebook did where Facebook had Facebook.”
Meta lays off 1,500 metaverse staff while retaining 14,000 in Reality Labs
“Meta because they just laid off 1500 people in their metaverse division. Obviously, 1500 people is a ton. That's a lot of people. But they still have 14,000 people working on Reality Labs.”
Coogan: Meta is developing image and video AI model Mango
“Megan Borowski over at the Wall Street Journal has a scoop that Meta is in fact developing a new image and video focused AI model. Codename Mango.”
Bosworth: Meta Wearables VP gave a speech using prototype glasses as teleprompter
“Alex Himmel, who runs the Wearables division, a year ago, when he got the first prototype, he gave a whole speech, and nobody knew he was doing the teleprompter. Apparently on the glasses. And he was just, and he was swiping the slides.”
Hays: Meta's Threads has crossed 400 million monthly active users
“Four is Threads, which apparently just crossed four hundred million monthly active users.”
Hays: Facebook's 2010-2011 Poaching Raid Forced Google To Raise Comp
“In 2011, in 2010 and 20 11 Zuck and Facebook went super aggressive poaching from Google. So Facebook had crossed half a billion users. They were, in that period of transitioning from a super scrappy startup. Yep. And they went heavy into Google. So they went a…”
Depue: Meta dedicates a huge portion of its GPUs to Instagram recommendations
“Meta has a ton of GPUs. They just use for Instagram ads recommendations.”
Snap's market cap equals Meta's $14B Scale AI deal
“Snaps market cap, exactly what meta just paid for a 50% stake in scale AI, fourteen billion.”
Facebook's early secondary trading caused venture to adopt blanket transfer restrictions
“Once other venture companies saw this, they implemented basically blanket transfer restrictions. And that has been the default ever since.”
Frank: Ridge Wallet is spending more on Meta now than in December
“Like last year meta did not work and we are giving so much of our money to the big blue beast. And we're spending more today than we spent in December, right?”
Temu and Shein's Share of Meta Ad Spend Has Already Peaked
“And so this quarter did turn out to be the peak of Timu and Sheen's share of Meta advertising around Under seven percent on Facebook and just under four percent on Instagram, and they're down to around four percent and two percent respectively now.”