The Ledger

Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.

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why aren't all 196 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 6 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable

Prediction Not checkable as stated
Coogan: Meta and YouTube Shorts will capture 99% of TikTok's time
“I really think like 99% of the tech talk. Time spent on that app will flow to Meta, YouTube Shorts, and then Snapchat, I do think will be a beneficiary, but maybe they capture five percent of like the bleed over.”
John Coogan Jan 18, 2025 ▶ 1:05:53 The END of TikTok?
Assertion Supported
Coogan: Zuckerberg Promoted Joel Kaplan to Global Affairs President
“That executive's name was Joel Kaplan. Mark just gave him a promotion. He is now the company's president of global affairs and nobody at the company seems to care”
John Coogan Jan 16, 2025 ▶ 31:45 The Businesses Making $$$ off Disaster Relief
Assertion Supported
Coogan: Meta Ended Its Internal DEI Program
“Meta ended its DEI program, and Mark appeared on Rogan to basically apologize for all the censorship.”
John Coogan Jan 16, 2025 ▶ 32:01 The Businesses Making $$$ off Disaster Relief
Opinion
Coogan: Bullish on Meta releasing a Vision Pro competitor with movie support
“Super bullish for Meta because they're clearly going to release like something that's equivalent. They just need to figure out the media. Like you should be able to just buy any movie on any Meta headset. And I don't know that they have a partnership yet, but …”
John Coogan Dec 31, 2024 ▶ 18:38 Year of Tech in Review (ep25)
Opinion
Mark Zuckerberg executes and envisions long-term better than original product creators
“Many of their most popular products were copycats of other products that were succeeding. Yet simultaneously, if you look at the red book, he has had this sort of like decades long vision for his company that only a generational ideas guy could actually have. …”
Jordi Hays Dec 12, 2024 ▶ 1:12:25 Billionaires XMAS list (ep21)
Opinion
Coogan: Meta's Early VR Bet Doesn't Matter on a 30-Year Horizon
“Everyone agrees that that's, that that bet is very early. Yeah. But it just doesn't matter if you have a thirty-year timeline.”
John Coogan Dec 6, 2024 ▶ 16:26 Inside Facebooks Secret "Red Book" (ep18)
Opinion
Hays: Facebook's Red Book created billions in startup economy value
“The Facebook Redbook has been the same for the startup economy in many ways. So it is not just a little book. There's been billions and potentially trillions of dollars of value created from this source of wise wisdom.”
Jordi Hays Dec 6, 2024 ▶ 2:23 Inside Facebooks Secret "Red Book" (ep18)
Opinion
Coogan: Meta exec apologies to Palmer Luckey reflect genuine regret, not expediency
“I think it's, it is impressive, mostly because they didn't need to do this. Like, Palmer is not in charge of Meta. Meta is bigger than Anderl, and sure, they might want to align a little bit more with the new administration, but I do think that there's a genui…”
John Coogan Dec 2, 2024 ▶ 59:15 How BILLIONAIRES dress for XMAS (ep17)
Insight
Coogan: B2B SaaS base hits reliably return venture funds over social media
“You couldn't just build a whole fund around social media investing, because if you missed Facebook, you were done, but you could build a fund around B to B SaaS, like base hits that were essentially Decacorns. And if you can build a business to ten billion dol…”
John Coogan Nov 30, 2024 ▶ 1:41:21 Taylor Lorenz Trades Teams (ep16)
Insight
Hays: AppLovin cannot rescue brands failing on Meta ads
“If you're not making meta work, well, you're not app loving is not just going to like solve all your issues. Like it's a marketing, like excellence. It's a skill issue basically. So. You're not just gonna, like, suddenly transform your business by going over t…”
Jordi Hays Nov 30, 2024 ▶ 1:01:41 Taylor Lorenz Trades Teams (ep16)
Assertion Not checkable as stated
Hays: Equity crowdfunding on Facebook can yield $10 for every $1 spent
“Companies figured out if you spend a dollar on Facebook, you can drive 10 dollars of investment, so why would you not just Do that. It's like an infinite money glitch, basically.”
Jordi Hays Nov 3, 2024 ▶ 49:38 The Secret Billionaire Party (ep6)
Opinion
Hays: Zuckerberg's public image will suffer from arrogance and AI controversies
“I'm short on his public image because I think him getting cocky again and wearing shirts that say Zuck is inevitable, and Meta still being, like, basically at, gonna be at the epicenter of all this drama around AI and, you know, generated content and all this …”
Jordi Hays Oct 14, 2024 ▶ 1:07:44 Zuck Just Killed the Apple Vision Pro (ep2)
Assertion Supported
Coogan: Meta's Orion prototype costs $10,000 with a two-hour battery life
“Meta announced this Orion prototype. It costs 10 K to produce right now per unit, and it has like a, like maybe a two hour battery life.”
John Coogan Oct 14, 2024 ▶ 27:03 Zuck Just Killed the Apple Vision Pro (ep2)
Assertion Partly supported
Coogan: Meta bought a 5 percent stake in Luxottica
“And Meta, I think they bought five percent of Luxottica”
John Coogan Oct 14, 2024 ▶ 20:11 Zuck Just Killed the Apple Vision Pro (ep2)
Prediction Not checkable as stated
Hays: Meta's Muse will probably see strong adoption if integrated into Instagram
“And so if Muse works its way into Instagram, which a lot of people do use, it'll probably get a lot of adoption. If it's a separate app, it's a little bit trickier.”
Jordi Hays Sep 10, 2026 ▶ 23:05 Apple’s iPhone Duo, Meta’s Muse AI Agent, Anthropic Researcher Quits Over AI Doom | Diet TBPN
Prediction Not checkable as stated
Hays: Meta will eventually put ads into Muse AI agent
“They can get, I, they haven't monetized it yet, but they gotta put ads in this thing, and will they do agent of commerce?”
Jordi Hays Sep 10, 2026 ▶ 16:50 Apple’s iPhone Duo, Meta’s Muse AI Agent, Anthropic Researcher Quits Over AI Doom | Diet TBPN
Assertion Supported
LA jury awards $6 million in Meta and Google youth addiction case
“On March, 25th, a Los Angeles jury found Meta and Google slash YouTube negligent for designing platforms harmful to young people. A woman who said she became addicted to social media as a child was awarded 6000004.2 million against Meta and 1.8 million against…”
Jordi Hays Aug 8, 2026 ▶ 15:53 AI-Designed Viruses, OpenAI’s First Device, The Mansion Section | Diet TBPN
Assertion Contradicted
Coogan: Meta Built Two Data Centers Specifically to Power Reels Algorithm
“They built two extra data centers to be able to do the Reels algorithm, because if they didn't have that compute capacity, they could not have launched a competitor to TikTok on any normal time frame, because it was actually a compute intensive project, not ju…”
John Coogan Aug 4, 2026 ▶ 30:26 Hank Green Faces AI Backlash, OpenAI Math Advances, Million-Dollar Solo Firms | Diet TBPN
Prediction Not checkable as stated
Kim: Meta Will Need Six to Twelve Months for Further AI Progress
“It's going to take time. It's going to take six to 12 months before we see any more progress.”
Tae Kim Jul 29, 2026 ▶ 7:12 RSI Is Closer Than People Think, Per Tae Kim
Assertion Supported
Google Admitted Lacking Capacity to Meet Meta's AI Demand
“Because it was just within the last month that Google had said, like, hey, we don't have capacity. We don't have enough capacity for all of Meadow's demand for our models.”
Jordi Hays Jul 9, 2026 ▶ 18:38 Model Mayhem: OpenAI’s 5.6 and Meta’s Muse Spark 1.1 | Diet TBPN
Assertion Not checkable as stated
Coogan: Meta staff consumed 73.3T AI tokens monthly, costing $2.65B yearly
“Meta employees consumed 73.3 trillion AI tokens in a single month, which roughly costs two hundred and twenty one million a month or around 2.65 billion a year.”
John Coogan Jul 3, 2026 ▶ 29:48 Jersey Mikes's IPO, AI Lab Nationalization, SpaceX AIPhone | Diet TBPN
Prediction Not checkable as stated
Coogan: E-commerce will adopt agentic AI shopping
“It feels like e-commerce will see agentic shopping happening. We're getting closer. Computer use is getting better. APIs are there. MCP servers and Shopify has a bunch of tools for this stuff.”
John Coogan Jul 2, 2026 ▶ 10:34 The Meta Compute Debate | Diet TBPN
Prediction Open · timeframe Jul 2029
Coogan: Meta is probably building a real-money prediction market product
“The fact that they didn't try and acquire Manifold, they tried to acquire Kalshi, sort of signals like, hey, they're probably going the financially incentivized route”
John Coogan Jul 2, 2026 ▶ 18:24 The Meta Compute Debate | Diet TBPN
Assertion Supported
Hays: Meta explored vendor partnerships with prediction market providers
“The only reason, the reason I believe that is because I believe they had, Meta. Yeah. Like, was reaching out to the various prediction market providers to try to be potential, like, partners and or vendors.”
Jordi Hays Jul 1, 2026 ▶ 13:37 Rocket Lab Enters SpaceX Arena, Meta’s Prediction Market, America’s Tech Wishlist | Diet TBPN
Opinion
Hays: Kylie Jenner Meta glasses look indistinguishable from normal eyewear
“If I hadn't seen the launch, I wouldn't have noticed that they were metaglasses at all.”
Jordi Hays Jun 27, 2026 ▶ 11:10 Shifts In The Creator Economy, Kylie Jenner x Meta, GPT 5.6 Limited Release | Diet TBPN
Prediction Open · timeframe Jun 2031
Hays: Meta Will Likely Release Ad-Supported Smart Glasses
“I would expect to see, just like we saw the ad supported Kindle, I think we'll see the ad supported metaglasses.”
Jordi Hays Jun 27, 2026 ▶ 13:27 Shifts In The Creator Economy, Kylie Jenner x Meta, GPT 5.6 Limited Release | Diet TBPN
Assertion Contradicted
Baker: Meta Privately Tells Investors It Will Not Monetize GPUs Externally
“Right now Facebook is, you know, Meta is telling investors there's like no chance that we're gonna, you know, monetize GPUs externally.”
Gavin Baker Jun 15, 2026 ▶ 10:38 Gavin Baker: SpaceX Might Be the Greatest Company of All Time
Prediction Open · timeframe May 2031
Hays: Apple will build proprietary smart glasses rather than partner for eyewear
“My expectation, my uninformed expectation is that Apple will just make Apple glasses, right? They will probably, I, it's hard to see them taking the route at least early on of partnering and allowing another company to influence the design language”
Jordi Hays May 21, 2026 ▶ 6:02 Google I/O: Day 1 Reactions, Goldman to Lead SpaceX IPO | Diet TBPN
What-if
Meta should have used a talent licensing contract to acquire Manus
“It would have been, it probably would have been easier to do something like what grok and Nvidia did or like the windsurf Google thing where like, You're bringing people over with this contract, and then, like, yes, China blocks it, but it's, like, what are th…”
Jordi Hays Apr 27, 2026 ▶ 25:24 China Blocks Meta’s $2B Manus Deal, Meta Bets on Space-Based Solar | Diet TBPN
Assertion Supported
Generative UI is the ultimate bull case for Meta AR headsets
“Ben Thompson wrote a big bull case for the meta augmented reality headsets, not just Orion, but also the meta Ray-Ban displays today talking about as AI models get better on the fly UI generation with less Chrome, which is like the top bar and the bottom bar a…”
Jordi Hays Apr 27, 2026 ▶ 29:32 China Blocks Meta’s $2B Manus Deal, Meta Bets on Space-Based Solar | Diet TBPN
Assertion Not checkable as stated
Google stock rallied after Meta's IPO disproved internet cannibalization fears
“As soon as the company went public, ironically, Google's stock started working. Because they didn't come out and tell you, we want to kill Google, or we're replicating the internet. We're doing kind of something different. Both stocks ended up working.”
Thomas Laffont Apr 7, 2026 ▶ 25:28 FULL INTERVIEW: Thomas Laffont’s Journey From Hollywood Assistant to Legendary Tech Investor
Assertion Not checkable as stated
Kim: Meta, Google, and Nvidia engineers report severe AI compute shortages
“I met with dozens of engineers at Meta, Google, NVIDIA. And all of them are seeing crazy inference demand and AI compute shortages.”
Tae Kim Mar 30, 2026 ▶ 3:20 FULL INTERVIEW: Why I Think Nvidia Is Perfectly Positioned In The AI Race
Assertion Supported
Meta Reels reached a $50 billion run rate in recent years.
“Reels went from zero to fifty billion of run rate in like a handful of years, right?”
Jordi Hays Mar 19, 2026 ▶ 14:15 Samsung’s $70B Chip Bet, Apple Doing Nothing But Winning AI, Bezos’ New Fund | Diet TBPN
Assertion Supported
Ma: Nebius and Meta Agree to $27B AI Infrastructure Deal
“Nebius and Meta have agreed to a twenty seven billion dollar AI infrastructure pact, a deal. The talks are advanced to packed stage. A five-year deal, twenty-seven billion to supply AI infrastructure capacity to Meta.”
Jon Ma Mar 16, 2026 ▶ 27:53 AI vs. Dog Cancer, Timothée Chalamet Under Fire, ‘Agents Over Bubbles' | Diet TBPN
Prediction Didn’t hold up
Hays: Meta Stock Will Pop Higher When Layoffs Are Announced
“I would expect this to pop even harder once these layoffs are actually announced.”
Jordi Hays Mar 16, 2026 ▶ 29:18 AI vs. Dog Cancer, Timothée Chalamet Under Fire, ‘Agents Over Bubbles' | Diet TBPN
Assertion Supported
Coogan: Meta signs multi-year AMD Instinct GPU deal for six gigawatts
“Meta has shaken hands with AMD. They're forming a pact today. We're announcing a multi-year agreement with AMD advanced micro devices to integrate their latest instinct GPUs into our global infrastructure with a pot approximately six gigawatts.”
John Coogan Feb 24, 2026 ▶ 25:21 Kim K's New Energy Drink, Citrini Discourse Rages On, the $100B Meta-AMD Deal | Diet TBPN
Assertion Supported
Meta outspends all competitors on virtual reality by an order of magnitude
“And they're still spending more on VR than anybody. By an order of magnitude.”
Palmer Luckey Feb 20, 2026 ▶ 19:31 Palmer Luckey: Why I Started My Own Bank
Assertion Not checkable as stated
Coogan: Meta's transformer-based GEM model re-accelerates ad revenue growth
“Maybe but not before Meta's transformer-based gem model absolutely destroys ad targeting and just makes everything so much better and re-accelerates revenue.”
John Coogan Feb 19, 2026 ▶ 6:08 The SaaSpocalypse Is Over
Prediction Not checkable as stated
Coogan: Meta's upcoming Avocado model will reach the AI frontier
“And I think that, I do think that we are going to get something pretty powerful. Avocado is a good name. And based on the team and the compute and the money, like they're going to jump To the frontier. Like, there's just no question that they'll be really, rea…”
John Coogan Feb 6, 2026 ▶ 27:00 Anthropic’s Trust Nuke, OpenAI’s new releases, Google Claims AI Crown | Diet TBPN
Assertion Not checkable as stated
Patel: Meta poached Google search staff with massive compensation deals
“They actually poached Google search people with similar size deals as, like, these crazy...”
Dylan Patel Feb 3, 2026 ▶ 41:39 FULL INTERVIEW: Dylan Patel Says We’re Still Underestimating AI
Assertion Not checkable as stated
Patel: Meta's ad algorithm drove a 9% CPM increase in one quarter
“It's clear if you look at the most recent earnings, I think their CPM went up nine percent when the consumer's weak, which means, like, if you were to, like, try and strip out, like, what is consumer spending increasing for CPM of ads versus what is the effect…”
Dylan Patel Feb 3, 2026 ▶ 37:19 FULL INTERVIEW: Dylan Patel Says We’re Still Underestimating AI
Assertion Supported
Coogan: Thinking Machines Retains Only Three of Six Original Founders
“The exits, coupled with fellow co-founder Andrew Tulloch's decampment to Meta last fall, leave Thinking Machines with just three of its original six founders.”
John Coogan Jan 22, 2026 ▶ 15:48 Kling AI reaches 12M MAU, China's aging tech worker crisis, drama at ThinkingMachine | Diet TBPN
Assertion Supported
Meta hits $72B in capex and acquires AI startup Manus for $2B
“Meta's been ramping up AI spending on AI, pushing its capital expenditure to seventy-two billion last year with plans to accelerate that spending this year. It's also doled out offers worth tens of millions 1000 of millions of dollars to AI researchers and eng…”
Tyler Denk Jan 16, 2026 ▶ 22:38 Big Tech turns to mining, Thinking Machines loses top executives, NYC Sauna Wars heat up | Diet TBPN
Assertion Supported
Meta sold over two million pairs of AI Ray-Ban smart glasses
“The company's Ray-Ban smart glasses equipped with AI have also started to take off. The company sold more than two million pairs, And has delayed the rollout of its newest glasses in Europe as it struggled to keep up with demand in the U.S.”
Tyler Denk Jan 16, 2026 ▶ 22:57 Big Tech turns to mining, Thinking Machines loses top executives, NYC Sauna Wars heat up | Diet TBPN
Insight
Coogan: Apple's Privacy Focus Left It Ill-Equipped for AI vs. Google and Meta
“Apple has been building a brand around We don't access your data. We don't store your data. We would never train on your data. And that put them in an awkward position where they couldn't just snap their fingers and deliver a great AI experience. Whereas Googl…”
John Coogan Nov 22, 2025 ▶ 6:45 The State of AI: A Field Trip to TBPN’s Aura Farm + Today’s Top Tech Stories | Diet TBPN
Opinion
Gurman: Meta glasses are the most successful AI device in years
“The meta glasses are far and away the most successful AI device brought to market in this era over the last two or three years.”
Mark Gurman Nov 4, 2025 ▶ 36:01 Mark Gurman on Apple Glasses Release Date, The Next AirPods, The Problem With Siri & More
Insight
Bosworth: Headsets reverse hardware norms because lightness is the premium feature
“A big part of what is premium in the headset space is lightness. Is weight, is comfort. Those are premium features, and that's kind of different from the previous generation. That's not how it was with phones or laptops, where you wanted it to feel solid and s…”
Andrew Bosworth (Boz) Sep 20, 2025 ▶ 5:13 Mark Zuckerberg, James Cameron, Andrew Yang and More - TBPN Top 5
Prediction Not checkable as stated
Coogan: Social platforms will automate video clipping, ending human arbitrage
“Like this eventually will get competed down. A lot of this will be taken by platforms, Opus Clip, or maybe even just YouTube will do it. Instagram will do it. You'll just stream to Instagram or Facebook and it will make the clips itself.”
John Coogan Aug 23, 2025 ▶ 12:14 Weekly Recap: Mark Cuban, Kanye’s Wild Mansion Makeover, China Heads to the Moon, Money in Clipping
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