Srinivas: Instagram data shows user engagement drops when ads are removed
Aravind Srinivas · Perplexity Founder Explains What Comes Next - Aravind Srinivas on TBPN April 23rd · Apr 25, 2025 · at 30:58
Perplexity CEO Aravind Srinivas discusses how hyper-personalized ads can enhance rather than degrade user engagement in consumer platforms.
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“Instagram has shown some stats where the engagement time on their platform reduces if they remove the ads because that's the level of personalization of the ads.”
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