Gary Vee: Brands should spend 20% of marketing budget on organic social
Gary Vaynerchuk · Gary Vee Says the Smartest Investors Are Going Analog · Apr 24, 2026 · at 24:50
Media entrepreneur Gary Vaynerchuk outlines contemporary marketing strategy for brands on TBPN.
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“Every brand on earth should be spending even 20% of their entire marketing budget just on social media organic production, because the mid-funnel and TikTok-ification of social has eaten up the world, and we should spend no media dollars against creative that we're guessing for the big campaign.”
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