Gilbert: standard interview content cannot support a great business
Ben Gilbert · Acquired Podcast Hosts Break Down Google’s $1 Trillion Mistake · Oct 9, 2025 · at 38:36
Acquired co-host Ben Gilbert explains why media companies must create differentiated, scarce formats rather than relying on standard promotional interview circuits.
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“If you are a person who is being interviewed, your incentive is to go and do as many interviews as possible. Therefore, that is not a scarce commodity. Therefore, you can't build a great business on it.”
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