Kirsten Green reveals Forerunner Ventures avoids investing in standalone product companies
Kirsten Green · WELLNESS Is the New WEALTH | Kirsten Green ON TBPN April 4th · Apr 9, 2025 · at 11:17
Kirsten Green, founder of Forerunner Ventures, explains her firm's investment thesis when asked about direct-to-consumer (DTC) brands.
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“We haven't actually made an investment in a product company per se. We've always been looking at like a business model shift and a behavior shift.”
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