Sharing Huberman Lab deep dives creates friction because it feels like homework
Rob Mohr · Rob Mohr on Co-Founding the Huberman Lab Podcast and Scicomm Media · Mar 28, 2025 · at 9:11
Rob Mohr, co-founder of Huberman Lab, explains why audience friction around sharing three-hour episodes prompted the creation of the 30-minute Essentials show.
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“If I'm sharing this with someone and it's a three hour episode, it's almost like I'm giving them like a to do or like an obligation where we were hearing, especially from like a lot of you know, CEOs or business leaders, they're like, listen, you know, I loved this episode, but I'm not going to share this with my friend because it's basically like, Hey, I'm going to suck three hours of your time away or basically be requesting this of you.”
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