Lessin: Instagram shifted luxury signaling from luxury goods to fitness and experiences
Sam Lessin · Sam Lessin on Meta, Artificial Intelligence, and Investing in Creators. · Mar 12, 2025 · at 13:32
Former Facebook VP of Product and Slow Ventures GP Sam Lessin discusses how social platforms changed consumer luxury signaling.
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“It's an interesting social bandana because on one hand I'd argue that Instagram Has made it so that the real luxury consumption is experience and travel and being hot, right? Like all of a sudden like fitness is cool because like you can say you're hot and being hot is like way more expensive than a watch.”
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