Armstrong: Coinbase Super Bowl ad drove 20-30M visits in 20 seconds
Brian Armstrong · Weekend Special: Elon Recap, Balaji, Chris Dixon, Brian Armstrong, Crypto Day + Thiel Fellows · May 31, 2025 · at 1:33:26
Brian Armstrong, CEO of Coinbase, reflects on the technical impact and scale of the famous bouncing QR code Super Bowl commercial.
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“So our site actually crashed because we got about, like, 20, it was like 20 or thirty million visits in, in 20 seconds, like, and we knew there was gonna be a big surge, and so we had, like, I think the first page loaded and it was heavily cached, but then like, twenty million people started going through the signup flow, and, like, everything shut down, so we had to email a bunch of them later to come, actually come back and finish it.”
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