Zuckerberg: Brands will become more important as AI expands information access
Mark Zuckerberg · Mark Zuckerberg, James Cameron, Andrew Yang and More - TBPN Top 5 · Sep 20, 2025 · at 49:45
Meta CEO Mark Zuckerberg discusses the evolving role of brand reputation in commerce as AI tools provide consumers with more comprehensive information.
0:00 / 0:36exact quote · 36.2s
▶ Watch the full episode on YouTube → 720p mp4 · rendered on demand · StarZero watermark
“I think the brands are going to become more important, right? I mean, I basically think that, like, all kind of economic theory assumes that people have access to perfect information. And I think the internet took us a step closer to that, and AI is going to take us another step closer to that. But in a world of perfect information, what matters? It's like that people trust you, and that you have a good reputation, and that they know that you're they know what your work is. So, yeah, I think that the evolution of how people think about brands, I mean, that will obviously shift with every new technology, but I think it's only going to get more important.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →