Whop reached hundreds of thousands of monthly buyers before adding community features
Steven Schwartz · Steven Schwarz (Whop) on Helping Creators Earn and the Future of Work · Mar 28, 2025 · at 3:49
Steven Schwartz, founder and CEO of digital marketplace Whop, recounts the company's early growth trajectory before expanding its core product features.
0:00 / 0:05exact quote · 5.5s
▶ Watch the full episode on YouTube → 720p mp4 · rendered on demand · StarZero watermark
“And then before we knew it, we had a couple 100,000 people coming to the site each month and buying something.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Steven Schwartz
Schwartz: Whop avoided announcing its fundraise because customers do not care
“We didn't announce the fundraiser, I think, because, like, that our goal is not to raise money, and I think our customers don't really give a shit about how much money we raised, or anything like that, and I think it's more distracting than not, and, Even the …”
Schwartz claims Whop Content Rewards offers 5x to 10x cheaper CPMs
“It's called content rewards. It's basically kind of think about it like a, probably a five to 10 X cheaper CPM than any other platform that exists right now.”
Schwartz: The best talent pool for tech companies is their own userbase
“I think that the best place to recruit from companies broadly is actually your user base. They know the product well, they're building for themselves, and I think that we have a saying, it's built, you're your own customer”
Schwartz: Whop abandoned Slack and Discord to run entirely on its platform
“We don't use anything else other than WAP. We don't use Slack, we don't use Discord, everything's on WAP”