Mar 14, 2025 · 17m · tbpn

Ashlee Vance on the Future of Media, Current Inspiration, and Upcoming Books.

Ashlee Vance · 9m spoken
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Acclaimed technology journalist and author Ashlee Vance discusses the founding of his independent media company Core Memory, the trade-offs of modern media business models, and his upcoming book on OpenAI alongside breakthroughs in aerospace and humanoid robotics.

How this conversation actually went

Every chapter scored 0–10 on four independent dynamics. Hover any point for the reasoning behind the score. How this is scored →

The hosts as informed peer 4.0 Guest teaching 3.4 Guest disagreement 0.8 The hosts pushing back 1.2
05100:0010:001:15–4:48 · The hosts as informed peer 3/10 Structure and Production of Vance's New Tech Show The hosts keep the tone welcoming and casual, asking Vance about his new show's production schedule and monetization format. Vance explains his multi-pronged strategy between Substack subscriber exclusives and YouTube.4:49–8:48 · The hosts as informed peer 4/10 The Evolution of Legacy Media Versus Independent Creators The host asks whether independent media can sustain niche technical content over mass-market appeal like MrBeast. Vance agrees and explains his strict editorial philosophy of talking up to an audience rather than dumbing down topics.8:49–11:14 · The hosts as informed peer 5/10 Independent Creative Freedom Versus Mainstream Media Distribution The host demonstrates industry awareness by citing distribution deals like Pat McAfee and Joe Rogan as potential templates for Vance. Vance reflects on how legacy outlets subtly constrain a writer's authentic voice.11:14–14:37 · The hosts as informed peer 4/10 Forthcoming Books on OpenAI and Emerging Frontiers Vance reveals his upcoming book on OpenAI and provides insider context on aerospace companies like Rocket Lab and Firefly being overshadowed by Musk and Bezos. The dynamic is collaborative with Vance sharing domain expertise.14:37–16:42 · The hosts as informed peer 4/10 Evaluating the Rapid Progress in Humanoid Robotics The host brings up past humanoid robot efforts like Honda's Asimo, while Vance shares firsthand impressions from visits to Figure and Tesla's Optimus lab, balancing historical skepticism with recent rapid AI advancements.1:15–4:48 · Guest teaching 2/10 Structure and Production of Vance's New Tech Show The hosts keep the tone welcoming and casual, asking Vance about his new show's production schedule and monetization format. Vance explains his multi-pronged strategy between Substack subscriber exclusives and YouTube.4:49–8:48 · Guest teaching 3/10 The Evolution of Legacy Media Versus Independent Creators The host asks whether independent media can sustain niche technical content over mass-market appeal like MrBeast. Vance agrees and explains his strict editorial philosophy of talking up to an audience rather than dumbing down topics.8:49–11:14 · Guest teaching 3/10 Independent Creative Freedom Versus Mainstream Media Distribution The host demonstrates industry awareness by citing distribution deals like Pat McAfee and Joe Rogan as potential templates for Vance. Vance reflects on how legacy outlets subtly constrain a writer's authentic voice.11:14–14:37 · Guest teaching 5/10 Forthcoming Books on OpenAI and Emerging Frontiers Vance reveals his upcoming book on OpenAI and provides insider context on aerospace companies like Rocket Lab and Firefly being overshadowed by Musk and Bezos. The dynamic is collaborative with Vance sharing domain expertise.14:37–16:42 · Guest teaching 4/10 Evaluating the Rapid Progress in Humanoid Robotics The host brings up past humanoid robot efforts like Honda's Asimo, while Vance shares firsthand impressions from visits to Figure and Tesla's Optimus lab, balancing historical skepticism with recent rapid AI advancements.1:15–4:48 · Guest disagreement 0/10 Structure and Production of Vance's New Tech Show The hosts keep the tone welcoming and casual, asking Vance about his new show's production schedule and monetization format. Vance explains his multi-pronged strategy between Substack subscriber exclusives and YouTube.4:49–8:48 · Guest disagreement 1/10 The Evolution of Legacy Media Versus Independent Creators The host asks whether independent media can sustain niche technical content over mass-market appeal like MrBeast. Vance agrees and explains his strict editorial philosophy of talking up to an audience rather than dumbing down topics.8:49–11:14 · Guest disagreement 1/10 Independent Creative Freedom Versus Mainstream Media Distribution The host demonstrates industry awareness by citing distribution deals like Pat McAfee and Joe Rogan as potential templates for Vance. Vance reflects on how legacy outlets subtly constrain a writer's authentic voice.11:14–14:37 · Guest disagreement 1/10 Forthcoming Books on OpenAI and Emerging Frontiers Vance reveals his upcoming book on OpenAI and provides insider context on aerospace companies like Rocket Lab and Firefly being overshadowed by Musk and Bezos. The dynamic is collaborative with Vance sharing domain expertise.14:37–16:42 · Guest disagreement 1/10 Evaluating the Rapid Progress in Humanoid Robotics The host brings up past humanoid robot efforts like Honda's Asimo, while Vance shares firsthand impressions from visits to Figure and Tesla's Optimus lab, balancing historical skepticism with recent rapid AI advancements.1:15–4:48 · The hosts pushing back 1/10 Structure and Production of Vance's New Tech Show The hosts keep the tone welcoming and casual, asking Vance about his new show's production schedule and monetization format. Vance explains his multi-pronged strategy between Substack subscriber exclusives and YouTube.4:49–8:48 · The hosts pushing back 1/10 The Evolution of Legacy Media Versus Independent Creators The host asks whether independent media can sustain niche technical content over mass-market appeal like MrBeast. Vance agrees and explains his strict editorial philosophy of talking up to an audience rather than dumbing down topics.8:49–11:14 · The hosts pushing back 2/10 Independent Creative Freedom Versus Mainstream Media Distribution The host demonstrates industry awareness by citing distribution deals like Pat McAfee and Joe Rogan as potential templates for Vance. Vance reflects on how legacy outlets subtly constrain a writer's authentic voice.11:14–14:37 · The hosts pushing back 1/10 Forthcoming Books on OpenAI and Emerging Frontiers Vance reveals his upcoming book on OpenAI and provides insider context on aerospace companies like Rocket Lab and Firefly being overshadowed by Musk and Bezos. The dynamic is collaborative with Vance sharing domain expertise.14:37–16:42 · The hosts pushing back 1/10 Evaluating the Rapid Progress in Humanoid Robotics The host brings up past humanoid robot efforts like Honda's Asimo, while Vance shares firsthand impressions from visits to Figure and Tesla's Optimus lab, balancing historical skepticism with recent rapid AI advancements.

speaking balance: gold is the hosts, purple is the guest (3 minute bins)

0:00 · the hosts 0% · guest 100%0:00 · the hosts 0% · guest 100%3:00 · the hosts 0% · guest 100%3:00 · the hosts 0% · guest 100%6:00 · the hosts 0% · guest 100%6:00 · the hosts 0% · guest 100%9:00 · the hosts 0% · guest 100%9:00 · the hosts 0% · guest 100%12:00 · the hosts 0% · guest 100%12:00 · the hosts 0% · guest 100%15:00 · the hosts 0% · guest 100%15:00 · the hosts 0% · guest 100%
Sharpest disagreement ▶ 9:43 Vance rejects corporate media flexibility assumptions

Vance gently pushes back against the idea of easily partnering with mainstream networks, noting how rigid legacy management was even when his show was winning awards.

Hardest push from the hosts ▶ 8:49 Host challenges total creator independence longevity

The host questions whether pure independence is temporary, pointing to creator precedents like Rogan and McAfee returning to legacy syndication.

Biggest teaching moment ▶ 13:40 Vance educates on the space tech narrative gap

Vance clarifies the aerospace media landscape, explaining how billionaire narratives obscured Rocket Lab's unprecedented technical execution from New Zealand.

The host holds their own ▶ 8:49 Host demonstrates media industry distribution patterns

The host articulates media licensing mechanics across Spotify, ESPN, and Bloomberg's programming schedules to propose a future syndication path for Vance.

the scores for every segment, with the reasoning behind each
ChapterTopicThe hosts as informed peerGuest teachingGuest disagreementThe hosts pushing backWhy
Structure and Production of Vance's New Tech Show 3201 The hosts keep the tone welcoming and casual, asking Vance about his new show's production schedule and monetization format. Vance explains his multi-pronged strategy between Substack subscriber exclusives and YouTube.
The Evolution of Legacy Media Versus Independent Creators 4311 The host asks whether independent media can sustain niche technical content over mass-market appeal like MrBeast. Vance agrees and explains his strict editorial philosophy of talking up to an audience rather than dumbing down topics.
Independent Creative Freedom Versus Mainstream Media Distribution 5312 The host demonstrates industry awareness by citing distribution deals like Pat McAfee and Joe Rogan as potential templates for Vance. Vance reflects on how legacy outlets subtly constrain a writer's authentic voice.
Forthcoming Books on OpenAI and Emerging Frontiers 4511 Vance reveals his upcoming book on OpenAI and provides insider context on aerospace companies like Rocket Lab and Firefly being overshadowed by Musk and Bezos. The dynamic is collaborative with Vance sharing domain expertise.
Evaluating the Rapid Progress in Humanoid Robotics 4411 The host brings up past humanoid robot efforts like Honda's Asimo, while Vance shares firsthand impressions from visits to Figure and Tesla's Optimus lab, balancing historical skepticism with recent rapid AI advancements.

Statements from this episode (7)

Disclosure
Vance's media company Core Memory is developing scripted and unscripted movies
“Tomorrow we'll be launching the first episode of our kind of proper TV show that I'm doing hosting and writing and all that. And then we got movies in the works scripted, unscripted, all kinds of stuff.”
Ashlee Vance Mar 14, 2025 ▶ 0:56
Disclosure
Ashlee Vance left Bloomberg due to lack of speed and flexibility
“I just kind of like reached a point where couldn't really move fast enough for all the different things that I wanted to do within the confines of Bloomberg. I felt like there was Kind of lacking some flexibility, a whole bunch of things.”
Ashlee Vance Mar 14, 2025 ▶ 5:51
Insight
Traditional media subtly shapes writers' voices without them realizing, says Vance
“As you get into more traditional media, there's a lot of fantastic stuff that comes with it and you learn a lot, but you don't, I, you don't fully kind of realize how your voice is getting shaped by the platform until, until I started this”
Ashlee Vance Mar 14, 2025 ▶ 10:32
Disclosure
Ashlee Vance is writing a book on OpenAI; movie rights sold
“I'm doing a book on open AI and AI more broadly. And I've been working on that for like 18 months and penguin random house is going to publish that and sold a movie rights to it already.”
Ashlee Vance Mar 14, 2025 ▶ 12:12
Opinion
SpaceX and Rocket Lab are the only launch companies succeeding, says Vance
“There's like space X and rocket lab and they're the only two have figured it out and they figured it out on a scale that like nobody else has even got close to yet.”
Ashlee Vance Mar 14, 2025 ▶ 14:18
Opinion
Figure made robotic progress far beyond expectations, says Vance
“When I went to figure They had made so much progress in 18 months to two years, way beyond what I would have thought.”
Ashlee Vance Mar 14, 2025 ▶ 16:14
Opinion
Tesla Optimus made incredible progress after initial smoke and mirrors, says Vance
“Optimus, you know, to be honest, like when I first saw Optimus, I thought it was like very heavy on the smoke and mirrors and like they've made incredible progress as well.”
Ashlee Vance Mar 14, 2025 ▶ 16:22
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