The Ledger
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St. Pierre: Visual references unlock aesthetics beyond semantic text prompts
“We can really do a lot more when we're using visuals to drive visuals as opposed to semantics to drive visuals. We can kind of like explode out aesthetics and style space into almost like infinite directions. We don't have to rely so much on the base models in…”
St. Pierre: Midjourney is a new medium blending complex layered aesthetics
“I think of me mid journey is like a new medium entirely, right? Like it's a different type of canvas. It's a different way of problem solving. You have not just paint, but you have like entire aesthetics that have all of these layers and this complexity and yo…”
Midjourney generations are public by default without Pro stealth mode
“So if your account is on the standard plan or below, everything is kind of public by default. When you're on the pro plan, you can go into stealth mode and you can prompt privately.”
Midjourney style references decouple aesthetic style from an image's subject
“So Midjourney is essentially looking at this image and it's trying to understand what makes it what it is. And it tries to do that by decoupling aesthetic from subject matter.”
St. Pierre predicts Midjourney v7 will enable model personalization by default
“Personalization is something everybody should do. And it's probably going to be default with the seven.”
St. Pierre: Midjourney has over 4 billion unique aesthetic style codes
“There's like two to the 32nd power of these style references, these S ref codes and each kind of is like coordinates to its own little aesthetic universe.”
St. Pierre is building a physical creative AI lab in Red Hook
“So we're building a lab downstairs here in Red Hook in partnership with Pioneer Works. And we're essentially trying to create a space for people to come and learn how to use these tools at a deep level, not just mid journey, but all of the creative AI tools. B…”
St. Pierre recommends defining a subject and medium for AI design
“I kind of like to, I kind of like to start usually with like a subject and like maybe a medium if I'm after a particular medium, like a painting or an illustration or a photograph. Or something three D. It's nice to kind of start there because we can bend and …”
Midjourney style weight parameter defaults to 100 and maxes at 1000
“And one of those parameters is style weight, dash dash sw. What this will let you do is determine how much influence that this style reference has over the generation. So by default, it's at a hundred, but it goes all the way up to a thousand. So if we run thi…”
St. Pierre: Dragging images into Midjourney defaults to image prompts
“So this is an important distinction because a lot of times people will just, you know, they'll just drag an image in and by default it's an image prompt, but there's a huge difference When you click that little paperclip.”
St. Pierre explains the difference between Midjourney's Subtle and Strong variations
“Now, Variation Subtle, what they're going to do is keep most of the details of this image. They're going to keep most of the details intact, but it's going to change, like, the subtle things. Variation Strong are going to have more dramatic effects on the comp…”