The Ledger
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Matty Mo: Major art institutions primarily function as tax avoidance mechanisms
“Major institutions, because they're set up to sell a certain type of product to a certain type of person for a certain type of results. And that's mostly really expensive products as a store of value and sometimes a way to avoid paying taxes.”
Matty Mo: Local mural ad agencies can scale to multi-million-dollar businesses
“One for the CPM advertising that you can sell a comparable to that of a billboard to an advertiser. And two, For the artistic creation of the mural, so the services associated with that, and that can very easily scale to a multi-million dollar business”