The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 6 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Marc Lou: Selling existing knowledge via courses or books is easiest start
“And I think one of them is teaching what you actually know. You probably have a background, whether you've been studying something, you've been, I don't know, it could be a sport background, could be employee backgrounds, having a course, a book. I think it's …”
Lou: Subscriptions harm checkout conversions because buyers fear forgetting to cancel
“When you see a subscription, you're already thinking what happens if I have to cancel and I forget. And when you create objections in the mind of the customer at the moment they purchase, that is usually impacting your conversion rate.”
Lou: Early creators should share 'I' statements rather than instructing 'you'
“At the beginning, you don't know anything. So you want to start by using I and not you. So I did that. I learned that. And then maybe later in the journey, when you start to have a bigger following, you've learned a lot, then maybe you can start teaching and t…”
Lou: Hidden surcharges can push total Stripe processing fees to 6%
“I think that's where I spent the most money in my business, like probably 5000 dollars a month. They got three percent for the cards, plus an extra one percent if the card is not from Europe, plus an extra one percent if you're charging another currency, and p…”
Lou: Decreasing subscription prices over time creates high customer retention
“They were charging higher on the first month or they were charging you on the first month for a baseline that they show on their site. And then it decreases after like two to three months. And so as a customer, you don't want to cancel because otherwise you lo…”