The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 11 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Attaching notable names is the only way to capture user attention
“The only way you can really get people to pay attention to what you want to do, in my opinion, was getting notable names”
Operating a public figure tracker avoids influencer scandal risk
“They had a spokesperson for their brand. It kind of represented what they did, but the problem with it is you're then beholden to whatever happens to David Dobrik. So one scandal comes out, he's gets in trouble. Your brand gets in trouble by having us kind of …”
Rebranding a personal TikTok to a corporate brand increases clicks 5X
“Before you get big and before you launch a product, if you create a personal brand, more people want to follow personal brands, but the downside is you don't get as many clicks. Once you have the larger account, you switch it, we switch it to join autopilot an…”
Josephs: Social Media Users Follow Movements and People, Not Brands
“No one follows brands. Everyone follows movements. Everyone follows like people.”
Josephs: Combining Memes and Investigative Journalism Builds Online Authority
“The meme builds virality. Investigative journalist builds credibility and marrying them together. And then you have an account that's an authority.”
Josephs: Build PR by Feeding Reporters Niche Intel Instead of Pitches
“I recommend to people build out a email list of reporters that cover your space and don't sell your product. Don't sell you. Just give them high quality content, make them feel like they're always in the know with their space, because when they do want to writ…”
Startups should leverage existing viral channels instead of creating new ones
“Like a huge thing that I believe is social media is sort of like a web of just like the neurons in a brain. Everyone is just sending stuff through the different distribution channels. But the one thing to note is those distribution channels are already made. Y…”
Users prefer following individuals and cultural movements over corporate brands
“The spokespeople for these brands are great because as an end user, you don't want to follow another brand. It's like, I want to follow an actual person. I want to follow like a movement.”
True virality requires exact and consistent peer-to-peer messaging
“If I were to tell you something and you were to go tell your friend something, we want to make sure that what I told you is the exact same thing that you told your friend. That's how these things truly, truly go viral.”
Spotify Wrapped succeeds as memetic marketing by enabling self-expression
“Spotify wrapped, they send that out. And you talk about it and it's fun. It's a representation of yourself, the same way a funny meme that you can repost to your story is a representation of yourself too.”
Memes go viral because thousands share one synchronized thought
“Working with these meme accounts, memes are just so powerful because it's one thought, one single thought being done by thousands of people at the same time. And when that happens, it's just, it explodes because everyone sends it to their friends and that's ho…”