The Ledger
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Choi: Goli awards Teslas, BMWs, and Rolexes to top TikTok affiliates
“Now if you search like goalie creator prizes, they give away, they're giving away like insane prizes to top affiliates. To just basically have a monopoly on all the creators. So for example, they have these like, you know, if you sell 7000 dollars in GMV, you …”
Goli offers Rolexes, Lamborghinis, and Miami condos to top TikTok Shop affiliates
“Their incentive package for affiliates going into Q four is insane. Well, I mean, my incentive package is basically if you generate enough GMV, like the market value of sales there, it's like Rolex, Lamborghini, a condo in Miami, night at Amangiri. Like that's…”
Choi: Goli admits its aggressive TikTok creator prize incentives are unprofitable
“And Goalie has said themselves that this is not profitable, but it just makes it really hard to compete for these talking head creators because they're just all making videos for Goalie.”