The Ledger

Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.

clear all ✕

why aren't all 7 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable

Assertion Not checkable as stated
Isenberg: Lenny Rachitsky makes $5M annually from his blog and newsletter
“Lenny Richardsky didn't have a blog and newsletter and now he's making five million dollars a year with his blog and newsletter.”
Greg Isenberg Jul 31, 2024 ▶ 10:10 Startup ideas brainstorm (steal this $130k/month idea)
Opinion
Phan: Former operators make better newsletter writers than trained journalists
“The best writers I know are not people that came up as journalists. The best writers are former industry people. Like, I mean, who's going to outright community stuff or what your expertise is, right? Like you're going to be the best about that. Like, A journa…”
Trung Phan Mar 9, 2023 ▶ 16:54 Trung Phan on The Hustle, ChatGPT, and TikTok
Opinion
Isenberg warns against building blog-first platforms to compete with Substack
“I'm not a big fan of like, okay, let's go and create the next sub stack, but like make it more blog first. Cause I think that's really hard and you're competing against people who've raised tens, if not hundreds of millions of dollars.”
Greg Isenberg Jul 31, 2024 ▶ 9:15 Startup ideas brainstorm (steal this $130k/month idea)
Insight
Cole: Substack writers miss massive upside by only selling subscriptions
“The missed opportunity is realizing that the recurring revenue is the beginning, not the end. So what you, what happens is you have all these creators that go, I started a paid newsletter, and then they reach success. You have paid newsletters on Substack doin…”
Nicolas Cole Jan 18, 2024 ▶ 19:34 How To Make $10 MILLION from scratch
Opinion
Diego Perez: Substack founders are committed to algorithm-free direct audience delivery
“In the past, like, three years, I've been really focusing on just building a newsletter and I've found a home on Substack because I've become friends with the people who have built Substack and have seen the depth of their commitment to how they're always goin…”
Diego Perez (Yung Pueblo) Oct 5, 2023 ▶ 10:27 How To Build An Audience From Scratch | Yung Pueblo
Assertion Not checkable as stated
Isenberg: Weekly newsletter has driven 'multiple seven figures' in revenue
“The impact it's had on, on our businesses has been multiple seven figures.”
Greg Isenberg Apr 27, 2023 ▶ 18:52 Everything I learned this week
Assertion Supported
Isenberg: Lenny Rachitsky operates the second most-subscribed publication on Substack
“Lenny is the second most subscribed sub stack period.”
Greg Isenberg Mar 9, 2023 ▶ 25:04 Trung Phan on The Hustle, ChatGPT, and TikTok
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