The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 17 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Saltarelli: Retail wholesale revenue is as reliable as software recurring revenue
“Retail wholesale revenue is as good as software. It is like clockwork every 20 days. If you have a product that repurchases, meaning that that's the good sign, right? If people are coming back into their grocery habits or any of those, like it's like clockwork…”
Nick Saltarelli: Midday Squares accepts $50M valuation cuts for absolute board control
“We fundraise at lower valuations every single round to control the board and have a complete voting control. So we've taken 10, fifty million dollar cuts from the valuation in order to have those provisions in the term sheets.”
Barnett: Midday Squares is the world's best company at doing content
“I think the best for me, for a lot of smaller companies that are listening to this, I think the best company in the world right now at doing content is Midday Squares. I don't think there's anybody that comes even close to them. In terms of storytelling in an …”
Isenberg: Brand building requires high-frequency video over single launch videos
“It's not about spending, you know, creating one video a year, basically. It's about creating one video an hour and building a brand for yourself.”
Saltarelli: Serving as someone's right hand is the best career launchpad
“And go become the right hand person to the right person, because that is a launch pad that, like, I mean, putting yourself secondary to someone is always the best way.”
Saltarelli: Midday Squares is a manufacturing business, not DTC
“DTC is just a component of what we are, but we are absolutely not a DTC business. So we are manufacturing business that, that runs a brand.”
Saltarelli: Midday Squares is a media company funded by chocolate
“Yes, we're a manufacturer yes, we're a CPG product, but to really understand what we're doing from a marketing perspective is we're a media company and our Patreon is our chocolate.”
Saltarelli: Mid-Day Squares operates on a 25-to-35-year time horizon
“We're doing this for 2535 years. Again, everybody I meet is trying to build businesses for five years and flipping it.”
Saltarelli: Manufacturing plant returns fail under a five-year horizon
“Do you think that we would have ever built a manufacturing plant if we had a five-year business plan? Absolutely not. You could not make the returns work.”
Isenberg: Founders' faces will soon take up 50% of product packaging
“This packaging where the people are in the packaging is the beginning of a bigger trend, which is they're going to take more and more real estate. Like the chocolate you see over here, like is still 99% of the packaging. The people is only two percent. In the …”
Isenberg: Midday Squares Scaled to Almost $20M in Annual Revenue
“So they've basically gone from zero to almost twenty million a year in revenue on their chocolate bar, which is highly competitive category, right?”
Saltarelli: Midday Squares produces 46,000 fully automated bars per day
“Today we produce 46,000 bars a day fully automated.”
Nick Saltarelli: Mid-Day Squares chose Montreal to bring Nike-like energy to the city
“One of the main reasons why we chose to build midday squares here, we were looking at Toronto and LA is just, I always, I have this, you know, vision of bringing the energy that Nike brought to Oregon to Montreal.”
Saltarelli: Midday Squares outsold Perfect Bar to become #1 in US
“We beat perfect bar in the last 24 weeks as the number one bar in the U S.”
Saltarelli: The global chocolate market is $142 billion
“That's why we chose chocolate. I mean, hundred forty-two billion traded globally. Every country knows what chocolate is. Nobody requires education for it.”
Saltarelli: Mid-Day Squares switched from two squares to one at $2.49
“We were going through, we just transitioned the whole business from a two square business to a one square business. We needed to make these decision quicks. Costs were rising. We wanted to do a price increase. We had data from the customer that they wanted to …”