The Ledger

Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.

clear all ✕

why aren't all 4 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable

Opinion
Calacanis: Digital journalism is flawed and BuzzFeed could hit zero
“Journalism is a terrible business. There's no path to viral growth here. Every time you grow in order to grow their top line, they're going to have expense. So if you want to get more page views, you're going to have to hire more expensive entitled writers as …”
Jason Calacanis Jul 28, 2022 ▶ 50:48 How To Pick Startup Winners With Jason Calacanis
Assertion Partly supported
Pompliano: BuzzFeed generates $400M revenue with 1,000+ staff at $50M market cap
“BuzzFeed has over a thousand employees. They do four hundred million dollars in revenue, and the company's worth fifty million dollars in the public market.”
Anthony Pompliano Nov 9, 2023 ▶ 16:43 How To Build A Media Business With Anthony Pompliano
Assertion Not checkable as stated
Isenberg: StumbleUpon prompted publishers like BuzzFeed to pay for traffic
“I sold a company to StumbleUpon, which was many years ago, a very large social network that would refer traffic to publishers' websites, and people used to see in their analytics that StumbleUpon would send them traffic. So then all of a sudden we'd have, like…”
Greg Isenberg Dec 2, 2024 ▶ 49:39 Build a high traffic startup using AI, Webflow and Zapier
Assertion Supported
Isenberg: BuzzFeed generated $437M in 2022 revenue despite $85M valuation
“The other interesting thing is I just checked BuzzFeed's revenue, but 2022, they had four hundred and thirty seven million dollars of revenue and their business is worth eighty five million dollars today.”
Greg Isenberg Jun 29, 2023 ▶ 25:04 Business ideas worth paying attention to
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