ESPN Broadcast Exposure No Longer Attracts X Games Athletes
Sam Schwartzstein · State of the Union: DAOing the X Games | Where It Happens · Dec 14, 2021 · at 24:34
Former XFL innovation director Sam Schwartzstein argues that legacy cable TV exposure is no longer sufficient to attract top extreme sports talent.
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“Hey, you should come compete in the X Games versus other action sports competitions because we're on ESPN. That doesn't work anymore.”
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