Iverson: Heavily regulated companies should avoid using satirical or comedic marketing
Soren Iverson · He Shares The Science Behind Viral Products · Feb 7, 2024 · at 24:18
Product designer Soren Iverson discusses the appropriate context for brands using humor with host Greg Isenberg.
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“If the space that you're working in is like really serious or very heavily regulated, you probably want to stay out of being too funny.”
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