Sharma: Beauty category brand loyalty is only around 14%
Nik Sharma · The Secret Strategies of Top DTC Brands with Nik Sharma · Apr 20, 2023 · at 43:33
DTC marketing expert Nik Sharma explains consumer retention challenges in the beauty industry while discussing Rare Beauty's impact fund.
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“I think it's only something like 14% of consumers will stay with a brand. They'll still try other things, but you know, the brand part comes in when you have things like an impact fund”
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