Pogrob: Creators should stay strict on message but flexible across mediums
Zach Pogrob · I Met The Most Obsessed Man On The Internet · Feb 21, 2024 · at 37:57
Zach Pogrob shares his core content strategy heuristic on how repackaging a consistent core theme across multiple formats converts casual viewers into super-fans.
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“I basically was like, all right, I'm going to commit to this one message, but I'm going to be super flexible with the medium that I use to get the message in front of more people. And that is like a thing that I don't think anyone does. And if you, most people don't do either, but when you do both, what it got me is a ton of new, new fans and a ton of actual true fans who will, you know, put obsession in their bio and come to my run cult. It's like, that's like one of my favorite ideas I've came up with that, like strict with the message, flexible with the medium.”
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