Mix: Pop-Tarts sold 22M extra units the week after Bowl game stunt
Jordan Mix · How to steal funnels that crush · Oct 30, 2024 · at 29:43
Jordan Mix, Operating Partner at Late Checkout, breaks down viral physical-to-digital marketing stunts on The Startup Ideas Podcast.
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“They sold twenty-two million more Pop-Tarts the next week after, after they did this bowl game.”
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