Isaacson: Applying proven ideas to new channels beats inventing original concepts
Hunter Isaacson · His 250M+ App Download Blueprint (Full Strategy) · Apr 23, 2025 · at 17:04
Hunter Isaacson, creator of NGL, shares his mental model for app ideation based on pairing established product behaviors with newly opened platform channels.
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“Looking for like, you know, existing ideas that could work in a new channel. I feel like that's a great way to just find good ideas because you don't have to come up with fully original, fully fleshed out thoughts.”
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