Ohno: USOPC operates on a loop of medals driving sponsorship revenue
Apolo Ohno · Buying the X Games with Olympic Icon Apolo Ohno | Where It Happens · Dec 10, 2021 · at 38:36
Apolo Ohno, eight-time Olympic medalist short track speed skater, discusses the institutional incentives and business models governing Olympic committees.
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“As a business, like if you take the USOC, the USOPC, the United States Olympic and Paralympic Committee, their business model is to generate medals which then in turn attract sponsors so that they can continue their jobs and have trickle-down effect to supply the training and resources for Olympic athletes.”
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