Pujji: McKinsey tapped Ampush to manage Starz's $150M marketing budget
Jesse Pujji · Multipreneurship 101 and Why It Matters · Jul 20, 2023 · at 13:02
Jesse Pujji recounts how his digital agency, Ampush, won the account to manage Starz/Lionsgate's OTT digital marketing spend.
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“McKinsey walked ampush in to stars lions gate. And so, you know, there's this huge movie house. They're this like a cable channel. And they had decided they wanted to build an OTT service... They had a three hundred million dollar annual marketing budget... And so McKinsey was like, well, we're going to take half of that one hundred fifty million and start Ampush is going to build you guys a digital marketing program.”
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