Nicolas Cole: Dominating Amazon Niches Requires Catalog Density Over One-Offs
Nicolas Cole · 3 startup ideas using data/trends to get you paid (steal these $300k/month ideas) · May 22, 2024 · at 9:24
Nicolas Cole, co-founder of Ship 30 for 30, discusses publishing arbitrage strategies on Amazon Kindle Direct Publishing with Dickie Bush and Greg Isenberg.
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“The mistake that I see is one is the person sees that opportunity and then goes, okay, I'm just going to go write one book for that keyword or that subcategory, and then I'm going to do it again in a different subcategory And then do it again. And then do it again. And you don't ever have density in one. You're just sort of bouncing around to like the next SEO opportunity. Whereas I see more more opportunity in going, this subcategory is exploding lit RPG. I don't want to just write one book in that category. I want to write a hundred books in that category. So you just flood the density of that one subcategory.”
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