Butcher: The three stages of agency business maturity and specialization
Jack Butcher · Building the Right Product, At the Right Time, For the Right People - with Jack Butcher · Nov 23, 2022 · at 40:14
Jack Butcher outlines the progression of service businesses moving away from trading time for money toward scalable productization.
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“The really, really bad version of the agency business is like, I'll do anything for anyone. And that's like version zero. And then version one is like, I'm going to do this very specific thing for everyone. And then version two is I'm going to do this very specific thing for a very specific person, et cetera.”
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