Josephs: Autopilot sponsored UFC for brand differentiation, not app downloads
Chris Josephs · Meet the man who growth hacked his app to 1M downloads · Sep 30, 2024 · at 16:56
Chris Josephs, co-founder of investing app Autopilot, discusses the strategic rationale behind their multi-channel UFC sponsorship campaign.
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“Like that, that was the goal of the UFC. It was to Not to drive downloads, not even really to build out brand awareness, but to put Autopilot on the map and differentiate us from our competitors to be like, that's a cool company that I like because they're swinging and they're doing fun stuff.”
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