Jordan Mix proposes an alternative business model for water directory LiveOasis, suggesting it act as a free lead magnet for high-ticket home water testing and filtration installs.
“Use this site as the top of funnel and monetize it with back-end services based on the information that you provide.”
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“Next door is terrible. There's a bunch of Karen's on there. It's become Facebook. It's just gossipy and really just like fear mongering.”
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Insight
Mix: The best way to learn sales is studying your own purchases
“Because I think the best way to learn how to sell is studying how you got sold.”
Jordan MixOct 30, 2024▶ 3:14How to steal funnels that crush
Insight
Mix: Top-of-funnel marketing must focus on the customer, not the seller
“The top of the funnel and top of your, like, got, got funnel needs to be about them. Like cons like it should be all about them in the nurture you can do about them and start to add you into their lives. And then the conversion is all about how you're going to…”
Jordan MixOct 30, 2024▶ 20:42How to steal funnels that crush
Opinion
Mix: Big brand sponsorships are usually a waste of money
“Usually the big, these big sponsorships are a waste of a waste of money. I would say, or like, it's hard to track the attribution, like a Superbowl ad, et cetera.”
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