Fried: Discontinuing apps after production runs creates collector value like luxury watches
Jason Fried · The ultimate guide to product building with the man who changed software · Sep 9, 2024 · at 31:54
37signals co-founder Jason Fried and host Greg Isenberg discuss creating digital scarcity in software by modeling business practices after luxury horology brands.
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“Like Patek Philippe, for example, will make a watch for six years or for four years and then just discontinue it. So it wasn't like we're going to make a thousand and just, it's like, we're going to make this and we're going to decide at some point that there's enough out there and we're going to support the collector community by making sure that this will never be made again and then it will hold value or whatever. So you could just discontinue things, not go into them with limited edition ideas, But just discontinue when you're done.”
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