Assertion Not publicly verifiable
Format.com has over 50,000 paying subscribers
“And format's actually massive. They've got 50,000 plus people who pay to use it.”
Insight
Isenberg: Website builders enjoy exceptionally low customer churn
“And why I love websites, website builders, is once you build it, chances are you are not going to churn. So these are beautiful businesses that don't churn very well.”
Assertion Supported
Isenberg: Carrd reached millions of users with a solo developer
“He bootstrapped it. One guy. One guy living in Tennessee, developer, and millions of people use this.”
Opinion
Isenberg warns against building blog-first platforms to compete with Substack
“I'm not a big fan of like, okay, let's go and create the next sub stack, but like make it more blog first. Cause I think that's really hard and you're competing against people who've raised tens, if not hundreds of millions of dollars.”
Assertion Not checkable as stated
Isenberg: Lenny Rachitsky makes $5M annually from his blog and newsletter
“Lenny Richardsky didn't have a blog and newsletter and now he's making five million dollars a year with his blog and newsletter.”
Insight
Isenberg: Social alternatives to Slack or Teams are tar pit ideas
“So this is one of those ideas where I think, you know, they call it a tar pit idea. It's an idea that seems good on paper, but, like, once you actually go and go into it. It's actually a bad idea, because there's so much investment that you need to put into so…”
Insight
Isenberg: Social music apps face fatal licensing and platform switching costs
“It's not hard to build the thing, getting, you know, the whole world to get off their current platforms is hard, and getting people to pay for it, and dealing with the licenses in the music industry, not so easy.”
Assertion Supported
Isenberg: Dani Grant's Jam.dev has reached hundreds of thousands of users
“And she ended up building something in that space, jam.dev. Which is around bug tracking that's social and hundreds of thousands of people, I think, use it.”
Opinion
Isenberg: A social, meme-friendly browser code compiler is a compelling startup
“I think developers love memes. They love remixing. So I think the idea around compiling code and having a place where people can talk, meme, and remix some of that software is very compelling.”
Insight
Isenberg: Horizontal no-code tools create opportunities for vertical, product-specific solutions
“There are all these no code tools. They're either too limited or too complex. What you need is a product specific tool. Like Shopify is no code e-commerce. Then you would also build no code marketplaces. No code messaging app. No code Instagram.”
Prediction Not checkable as stated
Isenberg predicts the HQ Trivia live format will succeed in niche dating
“And I think someone, my prediction is someone's going to bring back the HQ Trivia format and apply it to a new niche,
Maybe it's dating, and it's gonna work in 20, 24, 25, 25, 26.”