Aug 23, 2024 · 20m · startup-ideas
How I use Pinterest and Google to find $1M+ startup ideas
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Greg Isenberg presents a step-by-step market research workflow for finding multi-million-dollar startup concepts by capitalizing on anti-trends. Using 'slow living' as a primary case study, he demonstrates how to discover, validate, and analyze counter-trend opportunities across Pinterest Trends, Google Trends, Claude AI, Ahrefs, and ViewStats.
Statements from this episode (6)
Isenberg: Being first to capture an anti-trend creates a strong moat
“When you identify an anti-trend like that and you're first it's a really good moat.”
Isenberg: Mentioning AI in product descriptions reduces consumer purchase intent
“A new study suggests artificial intelligence and product descriptions lowers purchase intent with implications not only for brands integrating AI, but of the wider category challenges of the technology faces, it has become widespread.”
Isenberg: Discover anti-trend startup ideas by doing opposite of Pinterest trends
“So, one way to come up with ideas for anti-trends is just to look at what is trending on platforms like Pinterest. And do the opposite of it.”
Isenberg: Slow living will become an increasingly important trend
“So I think that slow living is going to be a more and more important trend.”