StarZero All shows Try the podcast clipper →

Dec 20, 2024 · 15m · startup-ideas

How to get 145k followers on LinkedIn in 1 year (it takes less than 1h/week)

Greg Isenberg · 11m spoken
0:00 / 0:00
▶ Watch on YouTube →

gold bands on the timeline = statements, start to end. Hover to read, click to jump. CC turns on captions

In this presentation from Andrew Wilkinson's IP2 event, entrepreneur Greg Isenberg reveals his proven framework for growing a LinkedIn following to over 145,000 users and converting that organic reach into lucrative business leads. He outlines high-performing content formats, algorithmic link-posting hacks, and an audience-first funnel designed to scale distribution with minimal weekly effort.

How this conversation actually went

Every chapter scored 0–10 on four independent dynamics. Hover any point for the reasoning behind the score. Greg holds 92.6% of the talking time here. How this is scored →

Greg as informed peer 8.3 Guest teaching 0.3 Guest disagreement 0.0 Greg pushing back 0.0
05100:0010:001:24–3:38 · Greg as informed peer 8/10 Greg's Background and the ACP Growth Funnel Greg clearly establishes his track record and walks the interviewer through his proprietary ACP (Audience, Community, Product) growth framework. He illustrates the concept with real metrics from his Boring Marketing venture, while the interviewer solely asks supportive, clarifying prompts.3:40–10:23 · Greg as informed peer 8/10 Sponsor Break: Overview of Startup Empire Membership Following an ad read for his community, Greg delivers actionable, highly specific strategies for LinkedIn distribution, including faceless video production and pairing personal stories with photos. The interviewer and audience remain entirely receptive and engaged.10:23–14:02 · Greg as informed peer 9/10 Algorithm Link Hacks and Converting Followers into Leads Greg explains how to bypass algorithmic link suppression by editing posts after four hours, citing insider advice from LinkedIn employees, and details his lead magnet architecture for email conversion. The audience and interviewer ask friendly practical questions without challenge.1:24–3:38 · Guest teaching 0/10 Greg's Background and the ACP Growth Funnel Greg clearly establishes his track record and walks the interviewer through his proprietary ACP (Audience, Community, Product) growth framework. He illustrates the concept with real metrics from his Boring Marketing venture, while the interviewer solely asks supportive, clarifying prompts.3:40–10:23 · Guest teaching 1/10 Sponsor Break: Overview of Startup Empire Membership Following an ad read for his community, Greg delivers actionable, highly specific strategies for LinkedIn distribution, including faceless video production and pairing personal stories with photos. The interviewer and audience remain entirely receptive and engaged.10:23–14:02 · Guest teaching 0/10 Algorithm Link Hacks and Converting Followers into Leads Greg explains how to bypass algorithmic link suppression by editing posts after four hours, citing insider advice from LinkedIn employees, and details his lead magnet architecture for email conversion. The audience and interviewer ask friendly practical questions without challenge.1:24–3:38 · Guest disagreement 0/10 Greg's Background and the ACP Growth Funnel Greg clearly establishes his track record and walks the interviewer through his proprietary ACP (Audience, Community, Product) growth framework. He illustrates the concept with real metrics from his Boring Marketing venture, while the interviewer solely asks supportive, clarifying prompts.3:40–10:23 · Guest disagreement 0/10 Sponsor Break: Overview of Startup Empire Membership Following an ad read for his community, Greg delivers actionable, highly specific strategies for LinkedIn distribution, including faceless video production and pairing personal stories with photos. The interviewer and audience remain entirely receptive and engaged.10:23–14:02 · Guest disagreement 0/10 Algorithm Link Hacks and Converting Followers into Leads Greg explains how to bypass algorithmic link suppression by editing posts after four hours, citing insider advice from LinkedIn employees, and details his lead magnet architecture for email conversion. The audience and interviewer ask friendly practical questions without challenge.1:24–3:38 · Greg pushing back 0/10 Greg's Background and the ACP Growth Funnel Greg clearly establishes his track record and walks the interviewer through his proprietary ACP (Audience, Community, Product) growth framework. He illustrates the concept with real metrics from his Boring Marketing venture, while the interviewer solely asks supportive, clarifying prompts.3:40–10:23 · Greg pushing back 0/10 Sponsor Break: Overview of Startup Empire Membership Following an ad read for his community, Greg delivers actionable, highly specific strategies for LinkedIn distribution, including faceless video production and pairing personal stories with photos. The interviewer and audience remain entirely receptive and engaged.10:23–14:02 · Greg pushing back 0/10 Algorithm Link Hacks and Converting Followers into Leads Greg explains how to bypass algorithmic link suppression by editing posts after four hours, citing insider advice from LinkedIn employees, and details his lead magnet architecture for email conversion. The audience and interviewer ask friendly practical questions without challenge.

speaking balance: gold is Greg, purple is the guest (3 minute bins)

0:00 · Greg 90.3% · guest 9.7%0:00 · Greg 90.3% · guest 9.7%3:00 · Greg 90.9% · guest 9.1%3:00 · Greg 90.9% · guest 9.1%6:00 · Greg 97.8% · guest 2.2%6:00 · Greg 97.8% · guest 2.2%9:00 · Greg 88.9% · guest 11.1%9:00 · Greg 88.9% · guest 11.1%12:00 · Greg 94.5% · guest 5.5%12:00 · Greg 94.5% · guest 5.5%15:00 · Greg 100% · guest 0%15:00 · Greg 100% · guest 0%
Sharpest disagreement ▶ 10:18 Audience Member Redirects Topic to Monetization

In a completely non-adversarial session, an audience member interjects to urgently pivot Greg away from vanity metrics toward actual revenue conversion.

 Hardest push from Greg ▶ 12:00 Greg Rejects Common Entrepreneur Website Strategy

Greg firmly rejects conventional landing page design, explaining that trying to sell products directly to first-time visitors fails compared to offering focused lead magnets.

 Biggest teaching moment ▶ 8:31 Interviewer Cites Matthew Dix Storytelling Framework

The interviewer briefly contributes to Greg's point on storytelling by introducing Matthew Dix's narrative structure, which Greg immediately validates and builds upon.

 Greg holds their own ▶ 10:45 Greg Shares Insider Algorithm Knowledge from LinkedIn

Greg demonstrates deep operational authority by revealing an algorithm workaround for outbound links that he learned directly from discussions with LinkedIn staff.
the scores for every segment, with the reasoning behind each
ChapterTopicGreg as informed peerGuest teachingGuest disagreementGreg pushing backWhy
Greg's Background and the ACP Growth Funnel 8000 Greg clearly establishes his track record and walks the interviewer through his proprietary ACP (Audience, Community, Product) growth framework. He illustrates the concept with real metrics from his Boring Marketing venture, while the interviewer solely asks supportive, clarifying prompts.
Sponsor Break: Overview of Startup Empire Membership 8100 Following an ad read for his community, Greg delivers actionable, highly specific strategies for LinkedIn distribution, including faceless video production and pairing personal stories with photos. The interviewer and audience remain entirely receptive and engaged.
Algorithm Link Hacks and Converting Followers into Leads 9000 Greg explains how to bypass algorithmic link suppression by editing posts after four hours, citing insider advice from LinkedIn employees, and details his lead magnet architecture for email conversion. The audience and interviewer ask friendly practical questions without challenge.

Statements from this episode (7)

Insight
Isenberg: Build audience, convert to community, then build products
“So my whole thesis, like what I'm betting my entire career on, is this one funnel that I call the ACP funnel. So it's basically, A stands for audience. You build audience up top, then you convert that audience into a community, and then you build a product for…”
Greg Isenberg Dec 20, 2024 ▶ 2:03
Prediction Not checkable as stated
Isenberg: BoringMarketing will probably hit $7M-$8M ARR next year
“So we built a business called boring marketing.com, which, you know, we'll probably do seven, eight million dollars in ARR next year.”
Greg Isenberg Dec 20, 2024 ▶ 2:44
Opinion
Isenberg: LinkedIn in 2024 has the easy organic reach of 2020 Twitter
“In twenty-twenty-four LinkedIn is the equivalent of twenty-twenty Twitter. When in twenty-twenty Twitter, I know there's some people like Sean Poorey, Andrew, actually you too, you know, you started going, guys like us started going viral in twenty-twenty-twen…”
Greg Isenberg Dec 20, 2024 ▶ 4:53
Assertion Not checkable as stated
Isenberg: 15 hours of LinkedIn work generated 125,000 followers and millions
“14 months ago, I wasn't even on LinkedIn, and I grew from zero to a 125,000 followers with probably, like, 15 hours of work in 14 months. And that's actually translated into millions of dollars of revenue”
Greg Isenberg Dec 20, 2024 ▶ 5:25
Opinion
Isenberg: Twitter suppresses posts with external links, destroying reach
“Twitter sucks right now. Like, yes, you know, it's, you can get a lot of impressions, but once you put that link in there, your post is going nowhere.”
Greg Isenberg Dec 20, 2024 ▶ 11:11
Assertion Not checkable as stated
Isenberg: LinkedIn will not suppress posts edited with links after four hours
“What the LinkedIn team told me is that if you post something that gets more than, ah, 150 likes, 200 likes, after four hours, if you put the link at the bottom of the post, you will not be suppressed by the LinkedIn algorithm.”
Greg Isenberg Dec 20, 2024 ▶ 11:24
Assertion Not checkable as stated
Isenberg: 5,000 people downloaded startup ideas database via LinkedIn in 30 days
“5000 people have downloaded that in the last 30 days from LinkedIn.”
Greg Isenberg Dec 20, 2024 ▶ 13:25
Made with StarZero

Turn any episode into a week of clips.

This entire site, over 300 episodes transcribed, diarized, checked and made playable, runs on the StarZero media pipeline. Drop in your own episode and the podcast clipper finds the moments worth sharing, cuts them, captions them, and reframes them for every feed.

Try the podcast clipper Learn more