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Apr 13, 2026 · 35m · startup-ideas

My Claude Code workflow to A/B startups in seconds

Greg Isenberg · 30m spoken
0:00 / 0:00
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gold bands on the timeline = statements, start to end. Hover to read, click to jump. CC turns on captions

Host Greg Isenberg and guest Amir demonstrate an end-to-end framework combining Claude Code, Idea Browser, Paper, and Humblytics to design, deploy, and autonomously A/B test high-converting startup landing pages. They show how terminal-driven AI workflows enable founders to bypass traditional visual builders and ship production-ready, data-driven web products in minutes.

How this conversation actually went

Every chapter scored 0–10 on four independent dynamics. Hover any point for the reasoning behind the score. Greg holds 99.6% of the talking time here. How this is scored →

Greg as informed peer 4.4 Guest teaching 5.6 Guest disagreement 1.2 Greg pushing back 1.8
05100:0010:0020:0030:001:14–6:56 · Greg as informed peer 3/10 Setting Context and Generating Lead Magnets with Idea Browser MCP Amir leads a live demonstration of connecting the Idea Browser MCP to Claude Code to build an ICP and generate niche lead magnets. Greg contributes playful banter regarding Amir typing prompts rather than using voice dictation.6:56–14:16 · Greg as informed peer 3/10 Bridging Design and Code with Paper and Tailark Pro Amir walks through Paper design tool and Tailark Pro UI blocks to build polished UI components without traditional vibe coding flaws. Greg asks clarifying questions about competitors like Figma MCP and acknowledges unfamiliarity with Tailark.14:16–18:20 · Greg as informed peer 7/10 The Terminal as the Future Interface and the Agent Economy Greg actively shares his macro thesis on how the terminal is becoming the dominant interface of work and cites industry forecasts regarding agent commerce and potential agent taxation.18:20–24:28 · Greg as informed peer 5/10 Refining Page Components and Deploying the Lead Magnet Page Amir demonstrates refining page animations and components. Greg pushes back against unrealistic one-prompt expectations, emphasizing that dialed-in design still demands intentional taste, curation, and time.24:28–31:05 · Greg as informed peer 4/10 Autonomous Conversion Rate Optimization and Dynamic A/B Testing Amir presents an autonomous CRO agent workflow connecting Humblytics and Claude Code to execute real-time, dynamic headline A/B tests without code redeployments, educating Greg on the automation stack.1:14–6:56 · Guest teaching 6/10 Setting Context and Generating Lead Magnets with Idea Browser MCP Amir leads a live demonstration of connecting the Idea Browser MCP to Claude Code to build an ICP and generate niche lead magnets. Greg contributes playful banter regarding Amir typing prompts rather than using voice dictation.6:56–14:16 · Guest teaching 6/10 Bridging Design and Code with Paper and Tailark Pro Amir walks through Paper design tool and Tailark Pro UI blocks to build polished UI components without traditional vibe coding flaws. Greg asks clarifying questions about competitors like Figma MCP and acknowledges unfamiliarity with Tailark.14:16–18:20 · Guest teaching 4/10 The Terminal as the Future Interface and the Agent Economy Greg actively shares his macro thesis on how the terminal is becoming the dominant interface of work and cites industry forecasts regarding agent commerce and potential agent taxation.18:20–24:28 · Guest teaching 5/10 Refining Page Components and Deploying the Lead Magnet Page Amir demonstrates refining page animations and components. Greg pushes back against unrealistic one-prompt expectations, emphasizing that dialed-in design still demands intentional taste, curation, and time.24:28–31:05 · Guest teaching 7/10 Autonomous Conversion Rate Optimization and Dynamic A/B Testing Amir presents an autonomous CRO agent workflow connecting Humblytics and Claude Code to execute real-time, dynamic headline A/B tests without code redeployments, educating Greg on the automation stack.1:14–6:56 · Guest disagreement 1/10 Setting Context and Generating Lead Magnets with Idea Browser MCP Amir leads a live demonstration of connecting the Idea Browser MCP to Claude Code to build an ICP and generate niche lead magnets. Greg contributes playful banter regarding Amir typing prompts rather than using voice dictation.6:56–14:16 · Guest disagreement 1/10 Bridging Design and Code with Paper and Tailark Pro Amir walks through Paper design tool and Tailark Pro UI blocks to build polished UI components without traditional vibe coding flaws. Greg asks clarifying questions about competitors like Figma MCP and acknowledges unfamiliarity with Tailark.14:16–18:20 · Guest disagreement 1/10 The Terminal as the Future Interface and the Agent Economy Greg actively shares his macro thesis on how the terminal is becoming the dominant interface of work and cites industry forecasts regarding agent commerce and potential agent taxation.18:20–24:28 · Guest disagreement 2/10 Refining Page Components and Deploying the Lead Magnet Page Amir demonstrates refining page animations and components. Greg pushes back against unrealistic one-prompt expectations, emphasizing that dialed-in design still demands intentional taste, curation, and time.24:28–31:05 · Guest disagreement 1/10 Autonomous Conversion Rate Optimization and Dynamic A/B Testing Amir presents an autonomous CRO agent workflow connecting Humblytics and Claude Code to execute real-time, dynamic headline A/B tests without code redeployments, educating Greg on the automation stack.1:14–6:56 · Greg pushing back 2/10 Setting Context and Generating Lead Magnets with Idea Browser MCP Amir leads a live demonstration of connecting the Idea Browser MCP to Claude Code to build an ICP and generate niche lead magnets. Greg contributes playful banter regarding Amir typing prompts rather than using voice dictation.6:56–14:16 · Greg pushing back 1/10 Bridging Design and Code with Paper and Tailark Pro Amir walks through Paper design tool and Tailark Pro UI blocks to build polished UI components without traditional vibe coding flaws. Greg asks clarifying questions about competitors like Figma MCP and acknowledges unfamiliarity with Tailark.14:16–18:20 · Greg pushing back 2/10 The Terminal as the Future Interface and the Agent Economy Greg actively shares his macro thesis on how the terminal is becoming the dominant interface of work and cites industry forecasts regarding agent commerce and potential agent taxation.18:20–24:28 · Greg pushing back 3/10 Refining Page Components and Deploying the Lead Magnet Page Amir demonstrates refining page animations and components. Greg pushes back against unrealistic one-prompt expectations, emphasizing that dialed-in design still demands intentional taste, curation, and time.24:28–31:05 · Greg pushing back 1/10 Autonomous Conversion Rate Optimization and Dynamic A/B Testing Amir presents an autonomous CRO agent workflow connecting Humblytics and Claude Code to execute real-time, dynamic headline A/B tests without code redeployments, educating Greg on the automation stack.

speaking balance: gold is Greg, purple is the guest (3 minute bins)

0:00 · Greg 99.7% · guest 0.3%0:00 · Greg 99.7% · guest 0.3%3:00 · Greg 99.8% · guest 0.2%3:00 · Greg 99.8% · guest 0.2%6:00 · Greg 99.9% · guest 0.1%6:00 · Greg 99.9% · guest 0.1%9:00 · Greg 100% · guest 0%9:00 · Greg 100% · guest 0%12:00 · Greg 99% · guest 1%12:00 · Greg 99% · guest 1%15:00 · Greg 99.8% · guest 0.2%15:00 · Greg 99.8% · guest 0.2%18:00 · Greg 99.9% · guest 0.1%18:00 · Greg 99.9% · guest 0.1%21:00 · Greg 99.7% · guest 0.3%21:00 · Greg 99.7% · guest 0.3%24:00 · Greg 99.7% · guest 0.3%24:00 · Greg 99.7% · guest 0.3%27:00 · Greg 99.6% · guest 0.4%27:00 · Greg 99.6% · guest 0.4%30:00 · Greg 98.8% · guest 1.2%30:00 · Greg 98.8% · guest 1.2%33:00 · Greg 98.8% · guest 1.2%33:00 · Greg 98.8% · guest 1.2%
Sharpest disagreement ▶ 21:20 Clarifying production time requirements

Amir pushes back against the premise that AI design should be instantaneous, clarifying that while it is vastly faster than 2017 standards, creating high-tier work still requires taste and deliberate iteration.

 Hardest push from Greg ▶ 3:35 Calling out manual prompt typing

Greg interrupts the workflow demonstration to press Amir on why he is manually typing his terminal prompts rather than leveraging voice tools like Whisper Flow.

 Biggest teaching moment ▶ 25:00 Autonomous CRO architecture breakdown

Amir explains the technical architecture of using scheduled cron jobs in Claude Code to pull API metrics from Google Ads, Meta, and Humblytics to autonomously run dynamic page experiments.

 Greg holds their own ▶ 15:55 Greg projects the agent economy and taxation

Greg asserts domain insight by citing Gartner research on agent-driven web commerce and outlining the economic rationale behind eventual agent payroll taxation.
the scores for every segment, with the reasoning behind each
ChapterTopicGreg as informed peerGuest teachingGuest disagreementGreg pushing backWhy
Setting Context and Generating Lead Magnets with Idea Browser MCP 3612 Amir leads a live demonstration of connecting the Idea Browser MCP to Claude Code to build an ICP and generate niche lead magnets. Greg contributes playful banter regarding Amir typing prompts rather than using voice dictation.
Bridging Design and Code with Paper and Tailark Pro 3611 Amir walks through Paper design tool and Tailark Pro UI blocks to build polished UI components without traditional vibe coding flaws. Greg asks clarifying questions about competitors like Figma MCP and acknowledges unfamiliarity with Tailark.
The Terminal as the Future Interface and the Agent Economy 7412 Greg actively shares his macro thesis on how the terminal is becoming the dominant interface of work and cites industry forecasts regarding agent commerce and potential agent taxation.
Refining Page Components and Deploying the Lead Magnet Page 5523 Amir demonstrates refining page animations and components. Greg pushes back against unrealistic one-prompt expectations, emphasizing that dialed-in design still demands intentional taste, curation, and time.
Autonomous Conversion Rate Optimization and Dynamic A/B Testing 4711 Amir presents an autonomous CRO agent workflow connecting Humblytics and Claude Code to execute real-time, dynamic headline A/B tests without code redeployments, educating Greg on the automation stack.

Statements from this episode (2)

Assertion Supported
Isenberg: Gartner projects AI agents will drive 20% of commerce by 2030
“I saw that Gartner had a research report that said, 20% of commerce will, on the internet by 20 30 will be agents, meaning like agents are buying things.”
Greg Isenberg Apr 13, 2026 ▶ 15:55
Opinion
Greg Isenberg: AI CRO Stack Presents Major Early Arbitrage Opportunity
“99.999% of people don't know that this stack exists. And there's an opportunity to create offers and arbitrage right now.”
Greg Isenberg Apr 13, 2026 ▶ 34:45
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