Isenberg shifted from calling AI slop "super valuable" for driving traffic to dismissing it as a "waste of time" less than a year later.
THEN · Jul 9, 2025
0:00 / 0:26exact quote · 26.8s
NOW · May 18, 2026
0:00 / 0:21exact quote · 21.1s
“Now, some people call this AI slop, and I understand that, um, but some of them are super valuable, like this one, you know, it got 320,000 likes, so people obviously like it, and how powerful would it be if you owned a bunch of accounts that had like A 152 100,000 followers that you can go and then send traffic to whatever it is you're working on. If you're working on a SaaS app, if you're on a consumer mobile app, it's super, super helpful.”
“I don't, I'm not a believer that AI slop is going to work in 20, 26 and beyond. Like, I think that that's frankly a waste of time, but I do think that using AI to create media companies that are actually high quality, maybe with some, with a human in the loop is, is just a great way to build audiences right now.”