The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 182 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Mezzadra: Floga launched lifetime deal tiers at $109, $199, and $349
“So what I did was create three tiers. The first tier gave a lifetime access to a limited set of features and the price was around a 109 dollars. The second tier in our case, we priced it at around a 199 dollars and we included more features. And then the third…”
Leavitt: Follow Buddy customer acquisition relies entirely on organic search traffic
“All of our traffic is organic and it's all search based across the different social platforms.”
Schmidlkoffer sold DuckMath after countering an initial $100,000 acquisition offer
“So I had seen about a year before I decided to sell that a bigger company had bought a smaller game site exactly like mine. So I contacted them and I told them all my stats and then I got low ball at a 100,000 dollars. So I came back with a counter offer. We b…”
ChartDB surpassed 250,000 users and nearly $9,400 in monthly revenue
“We had the passing during the year two 50,000 developers that use the product in the revenue side, and we passed nine, almost 9400.”
ChartDB pivoted from an AI client due to developer trust issues
“In the beginning, Charlie B, we started, like with a different idea, and we thought about, like, trying, like, to build the database clients that incubate AI into them. So we started that direction, and we had, like, Big stop, because people don't really adopt…”
Keith: Most Barn2 plugin customers come from organic search
“Most of our customers have always come from organic search.”
Keith: Barn2 drives cross-sells offering 50% off three days post-purchase
“For each of our products, we have selected a closely related plugin that we try to upsell with it. We then do additional tasks such as after three days following the purchase, we send an email offering them 50% off their next plugin.”
Keith: Barn2 runs multi-million dollar sales on $300-a-year Easy Digital Downloads
“And we also use lots of WordPress plugins, but in particular, easy digital downloads, which is the e-commerce software that we use to sell our plugins and sort out all the licensing and the download delivery and so on, which costs us about 300 dollars a year.”
Baron: Pivoted From Adult AI Apps to Christian Tech Out of Disgust
“Back in January of 2025, I was actually building an adult content AI app, but when I finished it, I just felt completely like disgusted and disappointed with myself. So I decided to make the weirdest pivot in history and turn into the Christian space to try to…”
Baron: Has Not Touched His App in Over Three Months
“I haven't touched my app in over three months now.”
Baron: Prayer Lock backend and web hosting on AWS costs $2 monthly
“And then for all my backend services and hosting my web pages and everything, I use AWS. That's around two dollars a month.”
Baron: Prayer Lock's In-App AI Services Cost Just $9 Monthly
“Then as for the AI in-app services, I use Google Gemini Flash, 2.5. That's around nine dollars a month.”
Sam Adeniyi vibe-coded a SaaS to 10K users and $14K MRR
“I vibe coded my first SaaS six months ago called Outgrow, and I've gained over 10,000 users and made over 14,000 dollars in revenue in the last 30 days.”
Adeniyi: Outgrow added exactly 480 new customers this month
“In terms of customers, we have exactly 480 New customers this month.”
Sam Adeniyi drove early growth by manually solving users' Discord queries
“A person would give me like a type of channel they were looking for, and I would use my tool to help them find that channel. So I wasn't directly selling it to them because at the end of the day, those people would tell their friends, Word of mouth was so big …”
Sam Adeniyi spends $300 to $500 monthly on AI compute for Outgrow
“And in terms of like different AI compute now, other cost of Gemini, I say it goes to around 300 to 500 dollars per month.”
Acosta reveals Clio's tech stack: Claude, Next.js, Vercel, and Clerk
“To build Clio, actually, we use Claude and Claude code. Then we use next.js for the TypeScript for the code, then Varsal and Varsal chat, then Varsal again for hosting, and then Clark for authentication.”
Hallam: Viral failure post led to first $3,000 agency client
“So I made this post and it shared all of my failures and it blew up. It got about 150,000 views on X. And with that came one comment. That said, I should start a development agency using my skills. So with the momentum of that initial post, I immediately annou…”
Hallam: SuperX spends $2,000 to $3,000 monthly on X API
“We use the X API, of course, which costs about two to 3000 dollars a month.”
Lampropoulos: Will Not Take Profits From Wrestle AI Until $100K MRR
“I actually haven't taken a penny out of this business yet, and I'm not going to take a penny out of this business until we're at a hundred camera.”
Lampropoulos: I spend 20 minutes daily DMing influencers for Wrestle AI
“So now that our brand is kind of known, I DM off the business account, I scroll for 20 minutes a day, our for you page is catered to the wrestling niche, message as many people as I can in that 20 minutes, and then the next day, let's say I would hop on the ph…”
Hildebrand Pre-Sold Subscribr by Offering a Full Money-Back Guarantee
“So the way that I did that was by offering a Money back guarantee. So the entire time in between when the presale happened and when the product was delivered, they could ask for their money back.”
Hildebrand Spends $3,500 per Month on AI Compute for Subscribr
“Today I'm probably spending about 3500 dollars a month just on the AI compute, and that's coming from a bunch of different model providers.”
Hildebrand: Subscribr Spends $2K Monthly on Ads, $1.5K on Tooling
“I'm spending about 2000 dollars a month on ads, and I have another 1500 dollars a month. And other things like web scraping, hosting, and sending emails to my users.”
Gravl scaled via paid ads in South America under $50 daily
“For us, the bigger distribution was paid ads. We started running ads as soon as we obviously added the subscription model. I still remember like running our first app, we got a subscription within the 1:10 minutes of like activating the ads. Yeah, that was the…”
Gravl spends approximately one-third of its revenue on paid ads
“Our expense number one is Meta and TikTok, and then maybe a little bit of Google, maybe a little bit of Apple search. I'd say a third is somehow accurate. A third of our revenue that is. This doesn't include making the ads, but just the cost of running them.”
Gravl spends $50,000 to $80,000 monthly on payroll for 14 people
“Expense number two is salaries. It was mainly just the three of us for our first year. I did the development, and then Matthias and Aaron did the growth and ads. Since then, we've grown the team to probably maybe 13 to 14 people, give or take. There's some, li…”
Gravl spends just $1,000 monthly on infrastructure despite generating $440K
“And then in terms of infrastructure for running the actual app, like servers and AI builds and other tools, I'd say around a grand a month as well.”
Lotz found his first app buyer in the My First Million community
“And how I found the person that I sold it to was actually first originally listed on micro acquire. Then I was also active in my first million podcasts as well in a community they have on Facebook. And someone just happened to be in London at the same time tha…”
Steven Cravotta Logged TikTok Data for Seven Days Before Publishing Content
“Before I posted a single video on the puff count TikTok, I scrolled for seven days straight.
I saved all the videos to the market research, just like this”
Georgiou bought out his co-founder at $13K to $14K monthly revenue
“And then in January of this year, I literally chucked myself into the deep end of the water. I bought out my co-founder for a lot of money at the time. And that was when we were at like 13 or 14 K MRR.”
Georgiou leveraged his personal brand to recruit developers instead of driving traffic
“Like I said, I didn't post videos on my YouTube channel and directly drive traffic to the software, but I did use my personal brand as a leverage a lot. I mean, people knew who I was. It was easy for me to reach out to people. You know, developers did want to …”
Bhooshan: RocketHub took a 40% commission, netting Supergrow $40,000
“So for this rocket up to click, 40% of the cut, which translates to around a 40,000 dollars for us.”
Bhooshan: Supergrow capped its lifetime deal to three days and 300 users
“So for example, we launched LTD only for three days. So the very good way to ensure you are not overselling entities is just limit the timeframe and also limit the number of users you are going to like support. So we limited that to 300 users.”
Bhooshan: Supergrow operates at a 60% to 70% profit margin
“So if I add everything, we are currently at 60 to 70% profit margin.”
John Rush paid nearly $1M to acquire Unicorn Platform in 2022
“In 2022, I decided to enter the bootstrap scene. I found the one tool that I liked the most. Called unicorn platform. And I reached out to the founder and I said, like, do you want to sell this product to me, the whole startup? And also when you sell it, you w…”
John Rush's Unicorn Platform has reached 600,000 users
“It's a website builder and directory builder for busy founders, and it has 600,000 users.”
John Rush uses free utility tools to funnel traffic to premium SaaS
“So I have over 20 tools where some tools are premium tools I make money on and some tools are just to bring traffic in and channel to Then my premium tools.”
John Rush's non-AI software products operate at 90% profit margins
“And then in non AI tools where the costs are pretty low, I have 90% margins.”
CJ: CodeGuide will raise its monthly price to $39-$49 within six months
“They can sign up either for a monthly membership, which is right now at 29 dollars. That will be 39 to 49 dollars in next six months.”
Veed's initial product was directly inspired by Giphy's browser editor
“I was, like, really inspired by Giphy's GIF editor. It was just, like, uploaded video, add text, trim it, done. I was like, can we do something similar like that for video? That was kind of like the initial idea.”
Co-founders funded Veed with half their day-job salaries
“We still, even at that point, took half of our salaries every month religiously, put it back into the company account, And then use that money to hire two other engineers who would build for us”
Lane Wagoner: Boot.dev has 25,332 active paying members
“And we're currently sitting at 25,332 active paying members.”
Wagoner: Boot.dev raised $330K in initial angel funding
“And so he gave me the angel funding, it was 330 K, but it gave me enough of, like, assurance that, okay, we could at least have a couple years of runway to try this new business.”
Fricks: Two bootstrapped startups generate $10K monthly revenue
“I built two startups that make me 10,000 dollars a month, all from my mom's basement.”
Fricks: CuriosityQuench makes $3K MRR and $60K yearly
“That now makes me 3000 dollars a month in monthly recurring revenue, and it's made me over 60,000 dollars in the last year.”
Fricks: PostBridge reached $7K MRR in 4.5 months
“After four and a half months, it hit 7000 dollars in monthly recurring revenue, and it's made me about 40,000 dollars in the first five months.”
Fricks runs his $10K/month software businesses with over 95% profit margins
“My cost for running these businesses is Twitter API. That costs 200 dollars a month. The other bills are just hosting the websites, the database. Usually I think it's around 400 dollars a month is what I pay. Very good margins, like over 95%.”