The Ledger
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why aren't all 8 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Keith: Multi-product founders should launch one product at a time
“Don't build multiple products and launch them all at once, because every time you build a product, you need to give it a decent amount of time to do the marketing and grow it without distractions, and also to listen to your early users and continue improving t…”
Keith: Turn customer feature requests into standalone products instead of bloat
“So once we've got those plugins out there, customers started sending us requests for new features in that plugin. And sometimes it was best to achieve that, not through a feature, but a completely different plugin. So I would say, get a product out there and t…”
Keith: Barn2 runs multi-million dollar sales on $300-a-year Easy Digital Downloads
“And we also use lots of WordPress plugins, but in particular, easy digital downloads, which is the e-commerce software that we use to sell our plugins and sort out all the licensing and the download delivery and so on, which costs us about 300 dollars a year.”
Katie Keith: Barn2 generated over $1.7M in 2025 plugin revenue
“This is our 20 25 revenue. You can see it's just over 1.7 million dollars. I know I said 1.8 million earlier. That's Because we have other revenue streams such as affiliate income, and we offer some development services.”
Keith: Barn2 drives cross-sells offering 50% off three days post-purchase
“For each of our products, we have selected a closely related plugin that we try to upsell with it. We then do additional tasks such as after three days following the purchase, we send an email offering them 50% off their next plugin.”
Katie Keith: Barn2 has sold $9.8M in WordPress plugins lifetime
“Over the entire lifetime of the business, we've sold 9.8 million dollars worth of WordPress Plugins.”